Overall Score

Coverage95

Insights92

Value88

Free / from $99/mo

Tracks your brand across Copilot, ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and AI Overviews from one dashboard. Pairs monitoring with a built-in AI content engine, technical audits, and competitive benchmarking. Doesn't just show data — tells you what to do about it.

+ 7 engines including Copilot and Claude in the base plan
+ Content engine, tech audits, and competitive benchmarking built in
- Newer platform; Copilot depth is part of a unified suite, not a specialist product

Best for: Teams wanting one platform for AI visibility across all major engines, with competitive intel and actionable next steps.

Why Searchable covers Copilot better than specialist tools

7-engine tracking

Copilot, ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and AI Overviews tracked together. B2B buyers don't use just one AI engine — neither should your monitoring.

Competitive benchmarking

See which rivals appear in Copilot answers for your target queries and how that shifts over time. Most tools only show your brand — Searchable shows the whole competitive landscape.

Actionable visibility tips

Surfaces specific recommendations for improving how each AI engine sees your content — not just dashboards, but a clear path to fixing gaps.

AI content engine

Generates content structured for AI citation across all 7 engines — including Copilot's Bing-backed retrieval patterns. The only tracker that helps you fix what's causing the gap.

GA4, GSC & CRM integrations

Connect Copilot visibility data to revenue through GA4, HubSpot, and Salesforce. See which AI-driven sessions convert and tie pipeline to specific prompts.

Why use Searchable for Copilot tracking?

Specialist Copilot tools give you depth in one engine but miss the 98% of AI search happening elsewhere. Searchable tracks Copilot alongside 6 other engines, adds competitive benchmarking, and surfaces actionable content tips — the only platform that closes the full loop from visibility data to business outcomes.

70% of Fortune 500 firms use Copilot, but B2B buyers also use ChatGPT, Perplexity, and Claude. Track all of them in one place.

Free Copilot Visibility

See exactly where your brand appears — and where it doesn't — across Copilot and 6 other AI engines.

Get Free Visibility Report

### 2. SE Visible (by SE Ranking) SE Visible separates AI visibility into three distinct layers: citations (linked URLs), mentions (brand name only), and rank position — a meaningful distinction most tools ignore.

Where it excels

Three-layer tracking (citation, mention, rank position) is genuinely useful for stakeholder reporting. Clean pricing page with no hidden costs. Solid Copilot coverage across 5 engines.

Where it falls short

At $189/mo it's pricier than many rivals. Copilot depth doesn't match dedicated Copilot tools. Still a young product — features are being added fast but the roadmap is unpredictable.

Pricing

From $189/mo

Best for

Mid-market and enterprise SEO teams that need structured reporting where stakeholders care about the difference between a citation and a mention.

### 3. Ahrefs Brand Radar Ahrefs Brand Radar is included at no extra cost with any Ahrefs subscription, making it the fastest way for existing Ahrefs users to add AI visibility tracking.

Where it excels

Free for Ahrefs subscribers. Integrates with Ahrefs' keyword, backlink, and content data in one place. Tracks 6 engines including Copilot. Strong community reputation on SEO forums.

Where it falls short

An add-on, not a standalone product — Copilot-specific depth is limited. Still new and evolving; AI tracking features are less mature than dedicated platforms.

Pricing

Included with Ahrefs (from $129/mo)

Best for

Teams already on Ahrefs that want AI visibility without adding another subscription. The best free starting point in this category.

### 4. AIclicks AIclicks is the Copilot specialist in this list — prompt-level tracking, citation breakdowns, and a Bing-Copilot overlap view you won't find elsewhere.

Where it excels

Deepest Copilot-specific features of any tool here. Prompt-level tracking, Bing-Copilot overlap data, and a practical playbook for improving Copilot visibility. Covers 7 engines.

Where it falls short

Heavy self-promotion makes it hard to separate features from marketing. Blog comparisons are outdated, missing major tools. At $79/mo a broader unified platform may offer better overall value.

Pricing

From $79/mo

Best for

B2B and enterprise teams with clear evidence Copilot is their primary AI discovery channel. Best paired with a broader platform for other engines.

Copilot enterprise reach — why B2B can't ignore it

Fortune 500 firms using Copilot 70%

ChatGPT enterprise adoption (est.) ~45%

Gemini for Workspace adoption (est.) ~30%

Sources: Business of Apps (Copilot); estimates for others based on public deployment data. Paid M365 Copilot seats: 400M+.

### 5. Peec AI Peec AI tracks not just whether your brand appears in AI answers, but how it's described — sentiment analysis across Copilot, ChatGPT, Perplexity, Gemini, and AI Overviews.

Where it excels

Sentiment and brand perception analysis is genuinely differentiated — understand whether Copilot recommends you positively or with caveats. Useful for reputation monitoring and regulated industries.

Where it falls short

Core rank tracking and citation features are thinner than pure tracking tools. Euro pricing causes billing friction for US teams. Sentiment focus narrows appeal to specific use cases.

Pricing

From EUR 89/mo

Best for

Brand managers and PR teams focused on how AI describes their brand. Regulated sectors and brands with active reputation management needs.

### 6. Profound AI Profound AI is the enterprise option — $399/mo buys board-ready reporting, strategic guidance, and deep analysis across 5 engines.

Where it excels

Board-ready reporting and strategic guidance — more analyst than dashboard. Deep competitor reports and AI visibility audits that enterprise teams can take straight to leadership.

Where it falls short

$399/mo is out of reach for most teams. Heavy onboarding — not for teams wanting quick, lightweight tracking. Engine coverage (5) is narrower than cheaper alternatives.

Pricing

From $399/mo (demo only)

Best for

Enterprise brands managing AI visibility across many products, regions, or brand names. Worth the cost if leadership-ready reports matter more than self-serve dashboards.

### 7. Otterly AI Otterly AI is the cheapest dedicated AI visibility tool in this list at $29/mo, covering the four core engines: Copilot, ChatGPT, Perplexity, and Gemini.

Where it excels

Best price-to-value ratio in this comparison. Clean, intuitive UI that comes up consistently in user reviews. White-label reporting and multi-brand management built in.

Where it falls short

Lower price means less depth. Copilot tracking is basic versus specialist tools. Fewer integrations, limited competitive features, and only 4 engines tracked.

Pricing

From $29/mo

Best for

Solo SEO practitioners, small agencies, and teams starting AI tracking on a tight budget. A solid first tool before scaling up to a more feature-rich platform.

### 8. Nightwatch Nightwatch blends traditional SERP rank tracking with AI visibility — base at $39/mo with an AI addon at $99/mo, letting teams layer AI tracking on top of existing workflows.

Where it excels

SERP tracking and AI visibility in one place — the cleanest bridge between legacy rank tracking and AI monitoring. Low entry cost with an optional AI addon for gradual adoption.

Where it falls short

Full price ($138/mo) approaches mid-tier platforms with wider AI coverage. AI addon is still maturing compared to AI-first tools. Only 4 engines — no Claude, Gemini, or DeepSeek.

Pricing

$39/mo base + $99/mo AI addon

Best for

Teams rooted in traditional rank tracking that want to add AI visibility without overhauling their existing setup. Good for gradual adoption.

### 9. Scrunch AI Scrunch AI tracks at the prompt level — which exact queries trigger your brand or rivals in AI answers — with strong competitive intelligence across 5 engines.

Where it excels

Prompt-level monitoring shows exactly which questions trigger your brand — and which trigger competitors. Strong competitive intel for teams that need to understand why they're losing specific queries.

Where it falls short

$300/mo is a significant ask. Better for teams with an existing AI visibility strategy than those just starting out. Engine coverage (5) is narrower than cheaper alternatives.

Pricing

From $300/mo (demo only)

Best for

Competitive intel teams and brands that know they're invisible for certain prompts and need to understand exactly why.

### 10. AI Rank Checker AI Rank Checker charges per check rather than per month — useful for agencies doing periodic audits or teams testing before committing to a subscription.

Where it excels

No subscription commitment — run a batch of Copilot visibility checks for under $10. Covers 5 engines. Good for one-off audits and reports without locking into a monthly plan.

Where it falls short

Pay-per-use gets expensive fast if you want daily monitoring. No ongoing dashboard — each check is a snapshot, not a trend. Competitive features are minimal.

Pricing

Pay per check (no subscription)

Best for

Agencies doing periodic AI audits for clients, consultants building one-off reports, and teams testing AI tracking before committing to a subscription.

### 11. LLMrefs LLMrefs tracks 11 AI engines — the widest coverage in this comparison — including Copilot, ChatGPT, Perplexity, Gemini, Claude, and DeepSeek, at $79/mo.

Where it excels

11 engines — the broadest coverage in this comparison with no meaningful gaps. Good value at $79/mo for teams that genuinely need to monitor niche AI engines alongside the majors.

Where it falls short

Breadth trades off with depth. Per-engine data is thinner than specialist tools. Dashboard feels noisy with 11 engines active. Copilot features lag behind dedicated Copilot tools.

Pricing

From $79/mo

Best for

Enterprise brands and agencies that need to track every AI channel. Teams where a blind spot on even a niche engine isn't acceptable.

### 12. Rankability Rankability blends SEO content analysis with AI visibility tracking — content quality, keyword use, and on-page SEO alongside Copilot and AI search visibility in one tool.

Where it excels

Content analysis and AI visibility in one tool — understand not just where you show up but why your content does or doesn't get cited. Dedicated Copilot tracker page signals genuine investment in this area.

Where it falls short

Covering both SEO analysis and AI tracking means neither is as deep as specialist tools. Their blog lists 22 tools — a breadth-first approach that suggests thin editorial depth.

Pricing

From $149/mo

Best for

Content teams wanting to connect content quality to AI visibility. Teams that see AI tracking as part of SEO, not a separate standalone function.

## How Copilot Rank Tracking Actually Works Copilot rank tracking tools send queries to Copilot and scan the answers for brand names, URL citations, and source links. Most tools combine prompt monitoring, citation detection, and NLP-based mention scanning. Because Copilot runs on Bing, good Bing SEO directly helps your brand show up in Copilot answers. Understanding how it works also explains why tools give different results, which is a common frustration in SEO communities on Reddit and LinkedIn.

**Why the Bing backbone matters.** Copilot uses Bing's search index as its knowledge base, so content that ranks well in Bing is far more likely to appear in Copilot answers. That means [Bing SEO](https://www.searchable.com/blog/llm-seo) (proper indexing, strong backlinks, schema markup, and fresh content) feeds Copilot visibility directly. Tools that show both Bing rankings and Copilot citations (like AIclicks) help teams connect SEO effort to AI results. **Why accuracy varies.** Each tool uses different prompts, checks at different times, and classifies mentions differently. A brand might show up in 8 of 10 checks from one tool and 5 of 10 from another; neither is wrong, they're measuring slightly different things. This variability frustrates many teams, according to the r/SEO_for_AI community on Reddit. The practical answer: pick one tool, trust its trends over time, and don't compare raw numbers across platforms. ## What to Look for When Choosing a Copilot Rank Tracker When choosing a Copilot rank tracker, focus on five things: how many engines it covers, how it handles accuracy across shifting AI answers, what the pricing model looks like, how it plugs into your current tools, and how well it reports to stakeholders. Larger teams should lean toward depth; smaller teams should focus on value and ease of use. The right pick also depends on who you are. Here's a practical framework: **Decision tree by team type:** - **[Solo or freelancer](https://www.searchable.com/guide/freelance-seo-transitioning-aeo-guide).** Start with Otterly AI ($29/mo) or AI Rank Checker (pay-per-use) and keep costs low while you build baseline data. - **[Small to mid-size agency](https://www.searchable.com/guide/seo-agency-adding-aeo-services-guide).** AIclicks ($79/mo) or LLMrefs ($79/mo) give solid coverage at fair prices; LLMrefs' 11-engine breadth helps if you manage many clients across different sectors. - **In-house SEO (mid-market).** Searchable or SE Visible offer unified platforms with competitive data. If you already have Ahrefs, start with Brand Radar at no extra cost. - **Enterprise.** Searchable, Profound AI, or SE Visible for depth and reporting. Profound at $399/mo makes sense if you need board-ready analysis. - **Already on Ahrefs.** Start with Brand Radar; it's free with your plan. Add a specialist tool only if the data shows you need deeper Copilot analysis.

Which approach fits your team?

Follow the decision path based on your situation

Does GA4 show bing.com or copilot.microsoft.com as a referral source?

Is your audience primarily B2B or enterprise?

Multi-Engine Platform

Copilot is lower priority. Cover all engines for $79–149/mo and track Copilot as part of the mix.

Yes

Multi-Engine + Trial Copilot Tool

B2B buyers use Copilot heavily. Baseline with multi-engine, trial AIclicks alongside.

Yes

Is it a top-10 referral source?

Multi-Engine Platform

Track Copilot, but don't over-invest. $79–149/mo covers it.

Yes

Dedicated Copilot Tracking

Multi-engine + Copilot-specific tool. The data justifies the $149+/mo add-on.

Multi-engine: $79–149/mo

Multi + Copilot-specific: $228–298/mo

Start simple — upgrade when the data demands it

Before committing to any tool, it's worth running a quick evaluation. The checklist below covers the six things that actually separate good Copilot trackers from ones that look good on a demo but fall flat in practice.

## Free and Budget-Friendly Copilot Rank Tracking Options The best free Copilot rank tracker is Ahrefs Brand Radar, which comes at no extra cost with an Ahrefs plan. On a tight budget, Otterly AI starts at $29/mo and AI Rank Checker lets you pay per check with no subscription. Truly free tools with lasting free tiers are rare in 2026; most offer trials, not free plans. Search for "free copilot rank tracker" and you'll find articles that stretch the word "free" pretty thin. Here's what actually exists: **Genuinely free (with conditions):** - Ahrefs Brand Radar: free with an Ahrefs plan (from $129/mo for Lite). If you already pay for Ahrefs, Brand Radar costs nothing extra; many SEO teams do, making it the easiest starting point. The catch: you need the Ahrefs subscription first. **Budget-friendly (under $100/mo):** - Otterly AI ($29/mo): cheapest dedicated AI tool. Covers Copilot, ChatGPT, Perplexity, and Gemini; depth per engine is basic, but the cost-to-value ratio is hard to beat. - AIclicks ($79/mo): most granular Copilot tracking under $100. The trade-off: you're paying for Copilot depth, not broad engine coverage. - LLMrefs ($79/mo): 11 engines at the same price as AIclicks. If breadth matters more than Copilot depth, this is better value. - AI Rank Checker (pay per check): no subscription. Run a batch of Copilot checks for under $10 to test whether AI tracking is useful before committing.

Best budget options for Copilot tracking

Ahrefs Brand Radar

Free with Ahrefs

No extra cost for existing Ahrefs users. Tracks mentions and citations across Copilot, ChatGPT, Perplexity, Gemini, Claude, and AI Overviews using Ahrefs' web index. The easiest starting point if you already pay for Ahrefs.

Otterly AI

From $29/mo

Cheapest dedicated AI visibility tool. Covers Copilot, ChatGPT, Perplexity, and Gemini. Depth per engine is basic, but the cost-to-value ratio beats everything else at this price point for teams just starting out.

AIclicks

From $79/mo

Most granular Copilot-specific features under $100. Prompt-level analysis, citation breakdowns, and Bing overlap data. The trade-off: you pay for Copilot depth, not broad engine coverage.

AI Rank Checker

Pay per check

No subscription, no commitment. Run a batch of Copilot checks for under $10 to test whether AI tracking is useful before committing to a monthly plan. Ideal for agencies doing spot-checks.

Start with Ahrefs Brand Radar (if you have Ahrefs) or AI Rank Checker (if you don't). Get baseline data first, and if it shows your brand is invisible while rivals show up, that's the justification for a bigger tool. Free trials from Searchable, SE Visible, and Otterly AI let you test risk-free. Use them, and run the same queries across tools during trial periods to see how results compare. ## Why Copilot Rank Tracking Matters in 2026 Copilot rank tracking matters in 2026 because Copilot sits at the centre of the enterprise world where big buying decisions happen. 70% of Fortune 500 firms use it, and 400 million paid M365 seats give it enormous reach in business (Business of Apps). Consumer share is just 1.1%, but for B2B brands, the enterprise angle is what counts. Copilot isn't fighting ChatGPT for consumer search. It's winning the enterprise channel, where procurement teams, IT directors, and C-suite leaders research and shortlist vendors. Microsoft reports 15 million paid M365 Copilot seats with 160% year-over-year growth. Enterprise traffic converts at higher rates and higher deal values than consumer search. A B2B brand invisible in Copilot isn't just missing clicks; it's missing from the shortlist. **Three reasons Copilot tracking matters for B2B brands:** 1. **The Bing link.** Copilot runs on Bing's index, so every Bing ranking gain cascades into Copilot visibility. Tracking both shows how SEO effort feeds AI results directly. 2. **The Windows tie-in.** Windows 11 runs on over one billion devices (Microsoft), and Copilot is built into the OS, Edge, and M365. Enterprise users encounter Copilot without seeking it out; it's the default AI in their daily work. 3. **The buyer shift.** Enterprise buyers are increasingly using AI for vendor research and shortlisting. McKinsey projects $750 billion in US revenue will flow through AI search by 2028, and a significant share of that will move through Copilot in business settings.

15M

Paid M365 Copilot seats

Growing 160% year-over-year — the fastest enterprise AI rollout Microsoft has ever seen.

1B+

Windows 11 devices

Copilot is built into the OS, Edge, and M365 — enterprise users encounter it daily without seeking it out.

$750B

AI search revenue by 2028

McKinsey's projection for US revenue flowing through AI search channels, with B2B a major share.

The honest caveat: for consumer brands, Copilot is less urgent. ChatGPT (64.5% share) and [Gemini/AI Overviews](https://www.searchable.com/blog/optimise-google-ai-overviews) (21.5%) lead consumer AI search (First Page Sage, February 2026). If your buyers are consumers, track those engines first and treat Copilot as secondary. The unified tools in this guide handle both. One thing that applies regardless of tool choice: pages not updated quarterly are 3x more likely to lose AI citations (Semrush). Regular monitoring and fresh content matter more than which platform you pick. ## Frequently Asked Questions

## Making the Right Choice The AI visibility space is moving fast, and it's still early enough that the tools ranking highest today might look quite different in six months as features mature and new players arrive. No tool here is perfect across every area. What doesn't change: AI search traffic is growing at 357% per year, it converts 5x higher than organic, and 1 in 5 brands are fully invisible in AI answers. The gap between teams that track this and teams that don't will keep widening. For most teams, the right starting point is a unified platform covering Copilot alongside ChatGPT, Perplexity, and Gemini. If Copilot proves important for your audience (as it often does in B2B), add a deeper Copilot-specific tool from there. Don't start Copilot-only without data that justifies it. Get baseline data first. Build your strategy from knowledge, not guesswork.

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