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AI Search Accelerator · Cohort 6 starts November 17
Apply nowHubSpot AEO tracks your brand in AI answers as a $50 USD standalone plan or as part of Marketing Hub. Searchable tracks ChatGPT, Google AI Overviews, and Perplexity daily on every plan, with prompt research, content creation, site audits, and client reporting in the same platform. Here’s how the features, pricing, and plan access compare.
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Searchable and HubSpot AEO both track brand mentions, citations, sentiment, and competitor share of voice, and both run prompts daily. The differences are in which engines your plan covers, how far your prompt allowance goes, and how much of the work after tracking happens in the same subscription.
✓ Included − Different scope or plan access × Not offered
| Capability | Searchable | HubSpot AEO |
|---|---|---|
| Mentions, citations, and sentiment | Included. Brand mentions, citations, sentiment, and competitor share of voice, tracked daily. | Included. Brand visibility, citation analysis, sentiment, and competitor share of voice, tracked daily. |
| AI engines tracked | Included. ChatGPT, Google AI Overviews, and Perplexity on every plan. Add Google AI Mode, Gemini, Claude, Claude Lite, Copilot, DeepSeek, Grok, Grok Lite, and Meta Muse on any plan. | Different scope or plan access. ChatGPT, Gemini, and Perplexity by default. Google AI Overviews, Google AI Mode, and Claude need the opt-in Multi-Engine beta, which uses twice the answers per prompt. |
| Tracked prompts | Included. 100, 500, or 1,250 prompts.On Brand plans, each run daily on every included engine. | Included. 25 prompts on HubSpot AEO and Marketing Hub Professional, and 50 on Marketing Hub Enterprise. Each extra 10 prompts cost $20 USD a month under capacity-pack pricing. |
| Choosing prompts | Included. Prompt Universe connects buyer questions, modeled prompt volumes, funnel strategy, and query fan-out to help you choose what to track. | Included. Prompt suggestions based on your brand, competitors, industry, and buyer journey. CRM-based suggestions need Marketing Hub Professional or Enterprise. |
| AEO Agent | Included. A built-in answer engine optimization (AEO) Agent grounded in your tracked prompts and connected sources, linked to Content Studio, page audits, and reports. | Different scope or plan access. A connector lets ChatGPT or Claude read AEO data and manage prompts. |
| Content creation | Included. Content Studio on every plan keeps briefs, new articles, refreshes, and reviews together, with a monthly article allowance. | Different scope or plan access. Recommendations on HubSpot AEO. Generating blog posts needs Marketing Hub. |
| AI readiness audits | Included. 200 to 3,000 pages a month (200 on Pro) for crawlability, technical issues, and AI readability. | Different scope or plan access. No published page audit allowance. Recommendations can point to technical fixes. |
| AI traffic and crawler analytics | Included. LLM Analytics shows which AI bots crawl your pages, from your server and edge logs, and combines that with GA4, Google Search Console, and Bing to show AI referral traffic. On every plan. | Different scope or plan access. AI Referrals traffic source in HubSpot’s traffic analytics, covering visits from ChatGPT, Claude, Perplexity, Copilot, Gemini, and other assistants. HubSpot doesn’t publish AI crawler analytics. |
| AI shopping | Included. AI Shopping shows which products, brands, and retailers appear in AI shopping results for your tracked prompts. On every plan. | Not offered. Not published. |
| Ads in AI answers | Included. Shows the ads that appear in answers to your tracked prompts on ChatGPT, Google AI Overviews, and Google AI Mode. On every plan. | Not offered. Not published. |
| Locations | Included. Up to five locations per prompt.Down to state or city level. Each extra location uses more of your prompt allowance. | Different scope or plan access. Set on your ideal customer profile (ICP). HubSpot runs prompts as if asked from the ICP’s country, so each market needs its own prompts. HubSpot doesn’t publish city or state targeting. |
| Team seats | Included. Unlimited seats.On every plan. | Different scope or plan access. Three core seats on Marketing Hub Professional and five on Enterprise, then $45 USD (annual billing) / $50 USD (monthly billing) per Professional seat, or $75 USD per Enterprise seat each month. HubSpot doesn’t publish seat limits for HubSpot AEO. |
| Projects and brands | Included. One project on Pro, 10 on Scale, and unlimited on Enterprise. | Different scope or plan access. One brand per setup. Each extra brand needs another $50 USD subscription or the $1,000 USD-a-month Brands add-on on Marketing Hub Enterprise. |
| Reporting | Included. Report branding and Looker Studio from Brand Scale and on all Agency plans, with native reports carrying your own analysis and commentary. | Different scope or plan access. AEO dashboards, with HubSpot’s reporting tools on Marketing Hub. HubSpot doesn’t publish white-labeled AEO reports. |
| Full platform white label | Included. Available separately with an annual Agency Enterprise commitment: the Searchable platform on your domain, with your logo, colors, logins, and emails. | Not offered. Not published. |
| API and MCP | Included. API and MCP access on every plan. | Different scope or plan access. API and MCP on Marketing Hub. HubSpot’s AEO API, in beta, and its MCP server’s AEO access both need Marketing Hub Professional or Enterprise. |
| CRM and marketing automation | Not included. Not included. Searchable focuses on AI search and connects Google Search Console and GA4 for search data. | Included. On Marketing Hub, AEO connects with HubSpot’s CRM, campaigns, and marketing tools. |
| Free trial | Included. 14 days on Brand Pro and Scale. Contact us for Enterprise. | Included. 28 days on HubSpot AEO with 25 prompts, no credit card required. |
Plans and allowances
HubSpot AEO has the lower entry price, at $50 USD a month for 25 prompts. Searchable Pro costs $125 USD a month for 100 prompts. HubSpot’s base plan works out at $2.00 USD per prompt, while Searchable’s is $1.25 USD on Pro and about $0.80 USD on Scale and Enterprise. The tables below size HubSpot AEO with whole capacity packs to cover at least each Searchable plan’s prompt allowance.
Brand comparison: Searchable Pro and HubSpot AEO
Scroll horizontally to compare both plans.
| Monthly allowance | Searchable Pro | HubSpot AEO with 8 capacity packs |
|---|---|---|
| Monthly price | $125 USD | $210 USD ($50 USD plus 8 packs at $20 USD) |
| Tracked prompts | 100 | 105 |
| Cost per tracked prompt / month | $1.25 USD | $2.00 USD |
| AI model coverage | ChatGPT, Google AI Overviews, and Perplexity daily; other engines are paid add-ons | ChatGPT, Gemini, and Perplexity daily; premium engines use twice the answers per prompt |
| AI readiness audits / month | 200 | No published allowance |
| Articles / month | 20 | Not included |
| Team seats | Unlimited | Not published |
| Projects | 1 | 1 brand (each extra brand needs its own subscription) |
| White-labeled reports | Brand Scale and above | Not published |
| Full platform white label | Available separately · annual Agency Enterprise commitment | Not published |
| Live implementation | Five-week Accelerator included | No equivalent program |
| Free trial | 14 days | 28 days, 25 prompts |
US monthly prices in USD. HubSpot comparisons use its standalone plan and whole $20 USD capacity packs of 10 prompts, with the default three engines. Premium engines use twice the answers per prompt. Flexible Seats and Credits customers use credits instead of these prompt packs. Cost per tracked prompt divides price by actual allowance, rounded to two decimals; packs can exceed the target allowance.
AEO comes included with Marketing Hub Professional and Enterprise, which adds CRM-based prompt suggestions and blog post generation to the same tracking. Those plans also cover HubSpot’s email, automation, and campaign tools, so the comparison only holds if you’d buy Marketing Hub anyway. If you’re buying it for AEO, the first year on Professional costs at least $12,600 USD with annual billing and onboarding, for 25 prompts. A year of Searchable Scale on annual billing costs $3,840 USD for 500 prompts.
Marketing Hub Professional comparison
| Capability | Searchable Scale | Marketing Hub Professional |
|---|---|---|
| Monthly price | Included. $400 USD. | Different scope or plan access. $800 USD a month on annual billing, or $890 USD billed monthly, plus $3,000 USD onboarding. |
| Tracked prompts | Included. 500. | Included. 25, then $20 USD a month for each extra 10 under capacity-pack pricing. |
| Engines | Included. ChatGPT, Google AI Overviews, and Perplexity, with other engines available as add-ons. | Different scope or plan access. ChatGPT, Gemini, and Perplexity, with Google AI Overviews, Google AI Mode, and Claude in the opt-in beta. |
| Prompt suggestions | Included. Prompt Universe, built from your products and services. | Included. CRM-based suggestions from your customer data. |
| Content creation | Included. 80 articles a month in Content Studio. | Included. Blog post generation from recommendations. HubSpot’s Content agent consumes HubSpot Credits. |
| Team seats | Included. Unlimited. | Different scope or plan access. Three core seats, then $45 USD a month each on annual billing or $50 USD on monthly billing. View-only seats can’t create or edit prompts. |
| CRM and marketing automation | Not included. Not included. Connects Google Search Console and GA4 for search data. | Included. Included: HubSpot’s CRM, email, workflows, and campaigns. |
HubSpot added AEO to its CRM and marketing platform, while Searchable was built for AI search from the start. That difference shows up in plan allowances, Google engine coverage, prompt selection, and what happens after tracking.
HubSpot AEO’s $50 USD plan covers 25 prompts, and each extra 10 prompts cost $20 USD a month under capacity-pack pricing, so a plan covering at least 100 prompts costs $210 USD a month. Searchable Pro covers 100 prompts for $125 USD. Adding Gemini to Pro brings it to $175 USD a month for four engines, including Google AI Overviews, compared with three default engines on HubSpot AEO.
Google AI Overviews are one of Searchable’s three included engines. On HubSpot AEO, a Super Admin has to opt the account into a beta and turn on a premium pack, which runs prompts on all six of its engines and uses twice the answers per prompt. HubSpot AEO’s 2,500 monthly answers cover about 12 prompts at that rate, and each prompt uses capacity even when Google doesn’t show an AI Overview.
HubSpot AEO suggests prompts based on your brand, competitors, industry, and buyer journey, while Searchable’s Prompt Universe starts from your own products and services. It connects buyer questions with modeled prompt volumes, funnel strategy, and query fan-out, so you end up with a tracking set that covers the buying journey and a list of questions to guide your content.
Ask Searchable’s Agent why visibility moved or what to fix next. It answers from your tracked prompts and citations, plus connected sources like Google Search Console and GA4, then turns the findings into content briefs or technical tasks. Pro includes 20 articles and 200 page audits a month. HubSpot AEO gives you recommendations on its $50 USD plan, and generating blog posts from them needs Marketing Hub.
HubSpot AEO needs one subscription per client brand, and its prompts don’t carry across them. For $250 USD a month, five HubSpot AEO subscriptions track 25 prompts per client. The same $250 USD buys Searchable Agency Launch, with 200 prompts you can split across five client projects, plus pitch workspaces, unlimited seats, and white-labeled reports.
“The challenge is choosing and selecting the right prompts. Searchable does it best, and it's a huge gap in most AEO platforms.”
Director, SEO & AEO at VaynerMedia
The AI Search Accelerator
Work on your brand or your clients’ accounts through five weeks of live training, Q&As, and hands-on implementation with the Searchable team.
Five cohorts delivered, with five–six weeks of training and implementation in each.
Included with your Searchable plan. No separate program fee. Brand track: Pro and above. Agency track: Growth and above.
117 reviews and success stories
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Moving from HubSpot AEO?
Bring the prompts you track in HubSpot AEO, and our team will help you plan your tracking strategy and talk through migration. You can keep HubSpot as your CRM and use Searchable for AI search.
Searchable includes daily tracking on ChatGPT, Google AI Overviews, and Perplexity on every plan, along with unlimited seats, an AEO Agent, content creation, and page audits. HubSpot AEO starts lower at $50 USD a month for 25 prompts, and blog post generation needs Marketing Hub. Searchable Pro costs $125 USD a month for 100 prompts; HubSpot AEO with eight capacity packs costs $210 USD for 105 prompts.
HubSpot AEO costs $50 USD a month, or $45 USD on annual billing, for 25 prompts on ChatGPT, Gemini, and Perplexity. Each extra 10 prompts cost $20 USD a month under capacity-pack pricing. Searchable Brand plans cost $125, USD $400, USD and $999 USD a month for 100, 500, and 1,250 tracked prompts, with unlimited seats. All prices are US prices in USD. Customers on HubSpot’s Flexible Seats and Credits model use credits instead of these prompt packs.
Yes, through an opt-in beta. A Super Admin can join the AEO Multi-Engine beta and turn on a premium pack that adds Google AI Overviews, Google AI Mode, and Claude. Tracking on six engines uses twice the answers per prompt, so the plan’s 2,500 monthly answers cover about 12 prompts. Searchable includes Google AI Overviews on every plan, and Google AI Mode is a paid add-on.
No. HubSpot AEO is sold on its own for $50 USD a month and doesn’t require HubSpot’s CMS or another HubSpot subscription. Marketing Hub Professional and Enterprise include AEO and add CRM-based prompt suggestions and blog post generation. Those plans start at $800 USD a month on annual billing, plus a one-time onboarding fee.
HubSpot’s AEO Grader, also called the AI Search Grader, is a free one-time check of how ChatGPT, Perplexity, and Gemini describe your brand. HubSpot AEO is the paid product that tracks your prompts daily. Searchable’s free AI visibility report is a similar first check before you choose a tracking plan.
Yes. Searchable doesn’t replace a CRM or marketing automation platform, so you can keep HubSpot for those jobs and use Searchable to track and improve how AI engines mention and cite your brand. Searchable connects Google Search Console and GA4, so your search data sits next to your AI visibility. Searchable does not have a native HubSpot integration.
Yes, in both. Searchable runs each prompt in up to five locations, down to state or city level, and each extra location uses more of your prompt allowance. HubSpot AEO runs prompts as if asked from the country set on your ideal customer profile (ICP), so tracking several markets means writing separate prompts for each one. HubSpot doesn’t publish city or state targeting.
Searchable Agency plans include client projects, pitch workspaces, unlimited seats, and white-labeled reports, starting at $250 USD a month for five clients and 200 shared prompts. HubSpot AEO has no agency plan, so each client brand needs its own $50 USD subscription with 25 prompts. Five clients cost the same $250 USD on HubSpot AEO, for 125 prompts in total.
Yes. Searchable offers a 14-day trial on Brand Pro and Scale, so you can run it alongside HubSpot AEO on your own brand before deciding. Contact us for Enterprise. Our team can help compare your HubSpot AEO prompt set with Prompt Universe and discuss migration; historical data doesn’t transfer automatically between platforms.
See which questions your buyers ask AI engines, and where your brand shows up in the answers.
Visibility Score
| # | Brand | Visibility | SOV | Sentiment | Avg Pos |
|---|---|---|---|---|---|
| 1 |  SpecializedYou | 29.0% | 28.5% | 90 | #2.1 |
| 2 | 16.2% | 9.7% | 94 | #2.5 | |
| 3 | 10.9% | 5.3% | 94 | #3.1 | |
| 4 | 10.6% | 5.7% | 94 | #2.9 | |
| 5 | 9.7% | 5.3% | 91 | #2.8 | |
| 6 | 5.3% | 3.0% | 94 | #2.4 | |
| 7 | 4.8% | 2.5% | 83 | #3.0 | |
| 8 | 4.4% | 1.9% | 84 | #1.1 |
Avg Position
Avg. Share of Voice
