Sean is the Digital PR Lead at Searchable, where he helps brands earn visibility in both traditional search and the AI answer engines reshaping how people find information.
He focuses on what publishers want, the prompts people use to discover brands, and how data creates compelling stories that get shared and cited.
What he does at Searchable
His work spans:
- AEO PR strategy: uncovering what third-party sources contribute to AI visibility and authority
- Data storytelling: turning data into clear, engaging narratives that journalists and audiences want to share and write about
- Thought leadership: sharing insights with Searchable customers to improve their AEO performance
- Brand partnerships: collaborating with brands and agencies on innovative campaigns grounded in AI search methods
He leads Searchable's data reports, original studies on which sources AI engines cite and why.
Background
Sean has spent 12 years in digital PR, data journalism and content editorial roles. He has run campaigns for brands including British Airways, GoCompare, Mercedes-Benz and the BBC.
His campaigns have won at the European Search Awards, the UK Search Awards, The Drum Search Awards and the European Content Awards.
Searchable is backed by Freestyle Capital. You can connect with Sean on LinkedIn.