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How brands get recommended in ChatGPT, Claude and Perplexity

Watch how ChatGPT, Claude, Gemini and Perplexity decide which brands to recommend. Learn the signals each platform trusts and how to improve visibility across all four.

29 May 2026 at 16:00 BST
60 minutes
Online recording

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Hosted by

Chris Donnelly

Co-Founder, Searchable

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60 minutes of insights, examples and Q&A.

How AI decides which brands to recommend — and what actually changes it.

The model, the four platforms, the evidence, and your own gap map — in 60 minutes.

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01The Problem

Why Google rankings don’t predict AI recommendations

Google’s top-10 rankings explain just 17–38% of AI citations, and that share is falling. Most of what gets recommended is decided somewhere else entirely.

02The Diagnosis

Why the four platforms need different strategies

ChatGPT, Gemini, Perplexity and Claude are different systems with little citation overlap. Optimising for one does little for the other three.

03The Myth

What the schema-markup data actually shows

The most rigorous controlled study to date found schema markup doesn’t lift AI citations. We’ll go through the evidence — and the one exception that genuinely matters.

04The Levers

The four levers that move recommendations

Earned coverage, sub-question content, review presence and entity verification — ranked by evidence strength, with a real example of each.

of ChatGPT conversations answer straight from the model — no live search, no link, nothing in your analytics. That's where most brand recommendations form, and most brands never measure it.

Session resources.

Full recording

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Diagnose → Signal → Pull framework

The reusable framework you can apply to any brand or category immediately after the session.

Four-platform audit template

A ready-to-use template for auditing your visibility across ChatGPT, Claude, Gemini and Perplexity.

Session resources

Framework and audit template included with the recording.

Who this is for

For marketers, agencies, and brands trying to win AI recommendations.

You'll get huge value if you…

Run an ecommerce or DTC brand wanting more AI visibility
Lead an SEO team adapting to AI search
Work at an agency offering AEO / GEO services
Want to understand how AI forms brand recommendations
Build AI search strategies for clients

Probably not for you if…

Looking for basic, beginner SEO training
Expecting only theory with no workflows
Not actively working on organic growth or visibility

Meet your host.

Host

Chris Donnelly

Co-Founder · Searchable

Chris is the Co-Founder of Searchable, an AI search platform helping brands track and improve visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. He's worked with brands and agencies globally on AI visibility strategy, prompt research, and AEO implementation.

Trusted by marketers at

companies around the world.

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The AI Search Webinar Series

Four free sessions teaching practical AI search workflows you can implement immediately.

Session 1

Prompt research for AEO: Which prompts drive revenue?

22 May · 4 PM BST

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Session 2