How Wagada Digital built a new AI search revenue stream with Searchable

At a glance

Wagada Digital helps international clients improve their visibility through search and digital marketing. As more people began discovering brands through AI tools, its clients started asking a new set of questions: where do we appear, what are our competitors doing, and how can we improve?

Searchable gave Wagada a way to answer those questions with data. Today, the agency uses it to identify opportunities, shape client strategies, demonstrate progress and introduce prospective clients to its AI search services.

For Cheryl, the impact reaches beyond the delivery team.

Clients were asking about AI. Manual searches couldn’t give Wagada the full picture.

The shift in discovery was already changing what clients expected from Wagada. They wanted to understand how their businesses appeared in AI answers and where competitors were gaining an advantage.

But the team’s early approach was difficult to build a service around. Luca was checking prompts manually in a ChatGPT account, without a reliable way to measure visibility across client work.

Wagada needed a clearer view of AI search: which questions mattered, which brands appeared in the answers and what the team could do next.

Choosing a platform the agency could grow with

Wagada researched several tools before choosing Searchable. Cheryl wanted clear visibility into AI search and confidence that the platform would keep developing as the channel changed.

Luca first discovered Searchable through a founder’s LinkedIn posts. Conversations with the team helped Wagada understand the product’s direction and how it could support the agency’s work.

Wagada adopted Searchable early. Since then, Luca says the product’s development has fulfilled the expectations that helped the team choose it. For Cheryl, that continuing development matters because clients expect the agency to stay informed as AI search evolves.

Turning AI search data into client strategy

Wagada takes a “search everywhere” approach, considering the owned and earned channels that contribute to discovery. Searchable helps the team see which of those sources appear in AI answers, including client websites, LinkedIn content and third-party publications.

Prompt research helps Luca refine what the agency tracks. Prompt Universe gives the team a view of the market opportunity around a client, while branded and unbranded prompt filters help distinguish existing brand awareness from discovery. Topic filters then let the team investigate visibility for particular services.

The Agent supports the next stage of that work: developing content ideas from the data in the client’s Searchable account.

Making AI search a stronger new-business conversation

Searchable also helps Wagada show prospective clients why AI search deserves their attention.

Cheryl uses prospect reports to explain where a business appears, what competitors are doing and where opportunities remain. Luca uses the pitching feature to audit prospects and support the agency’s AI search proposals.

That changes the conversation. Wagada can show a business what is happening around its own brand and make the opportunity more concrete.

Showing clients what changed

For existing clients, reporting helps Wagada explain what is working and where further work is needed.

Cheryl describes the value of dynamic reports that make the impact of the agency’s activity easier to understand. Luca highlights Claude MCP as a way to investigate the data and improve efficiency in analysis and reporting.

The team has also seen measurable progress in client visibility.

That result belongs to one client over a defined period. Alongside it, Wagada describes a broader operational change: more concrete data for decisions, stronger reports and greater confidence in delivering AI search services.

A partnership that keeps moving

As AI search develops, Wagada wants to keep adapting its services with it.

Cheryl values the time the Searchable team spends helping Wagada learn and get more from the platform. Luca points to responsive communication, fixes and new features.

For Wagada, that combination of product and support has helped turn a changing channel into work the agency can deliver confidently.