How a Premium Agency Gained £1m+ Pipeline and 206% Share of Voice With Searchable

303 is a creative digital marketing agency that grows premium and luxury brands through creative content, media buying, social media, and email marketing. With a team of ~20, they work with clients who invest heavily in digital presence.

AI search was becoming a major discovery channel, but 303 had zero visibility into it. Their premium brand clients invest heavily in Google, Meta, and TikTok - but the agency had no insight into how these brands appeared in ChatGPT, Perplexity, or other AI tools consumers were increasingly using.

"Our clients invest heavily in how they show up across every channel. But we had zero insight into AI tools. At the same time, clients became increasingly interested in their visibility."

The challenge was twofold: ensure 303's own visibility when prospects searched for luxury creative agencies, and translate this into a service offering for clients.

They started with manual spot-checks - typing prompts into ChatGPT, noting results. But optimizing for AI search required restructuring content, prioritizing new technical optimizations, and developing entirely new skillsets. Manual approaches wouldn't scale.

303 evaluated existing tools like Semrush and Ahrefs, but traditional SEO platforms weren't built for AI search. After exploring alternatives like Peec.ai, Otterly, and AirOps, Searchable was the clear choice - purpose-built for both understanding AI visibility and fixing the issues preventing better performance.

"Searchable helps you solve every issue it identifies, making it easy to action even complex technical problems. It was a no-brainer, really."

Two features stood out: the Searchable Agent wrote perfect code snippets like having a skilled AEO expert on the team, and the Articles feature generated content already formatted for LLMs to easily read, understand, and cite.

The team integrated Searchable across their entire workflow. The Articles feature became the most popular - within weeks, 303 started getting cited for prompts where they previously had no visibility. The platform replaced manual ChatGPT queries and screenshot management with systematic optimization.

303 transformed from zero AI visibility to industry leadership in just 2 months:

• +40% visibility - appearing in nearly half of relevant AI-generated responses

• 206% Share of Voice - dominating the conversation when prospects research creative agencies

• £1m+ pipeline - the most qualified and efficient pipeline the agency has ever seen

These metrics delivered tangible business impact. When potential clients use ChatGPT or Perplexity to research agencies, 303 captures over twice the share of voice compared to competitors. Citations are perfectly aligned with their lead generation strategy.

"Lead quality was massively up. Just last week, I closed a major new client lead - they came via ChatGPT through one of the blog posts we wrote with Searchable."

Beyond visibility improvements and pipeline impact, Searchable changed how 303 approaches the market. While most agencies are still figuring out AI search, 303 has the infrastructure and expertise to lead client conversations.

"It's given us a way to lead on a channel that most agencies are only just trying to figure out. For a creative agency working with premium brands, being first to this matters."

The platform also unlocked a new revenue stream. The same channel generating qualified leads for 303 now represents a service offering for clients.

"If you're running an agency and you're not tracking how your clients appear in AI search, you're going to be asked about it soon. Better to have answers ready."