# How 303 Gained £1m+ Pipeline and 206% Share of Voice With Searchable

Learn how this creative digital marketing agency transformed from zero AI visibility to industry leadership—unlocking a new revenue stream and the most qualified pipeline they've ever seen.

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## About 303

303 is a creative digital marketing agency that grows premium and luxury brands through creative content, media buying, social media, and email marketing. With a team of ~20, they work with clients who invest heavily in digital presence.

**Industry:** Creative & Digital Marketing
**Company Size:** 11-50

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## The Challenge

AI search was becoming a major discovery channel, but 303 had zero visibility into it. Their premium brand clients invest heavily in Google, Meta, and TikTok—but the agency had no insight into how these brands appeared in ChatGPT, Perplexity, or other AI tools consumers were increasingly using.

The challenge was twofold: ensure 303's own visibility when prospects searched for luxury creative agencies, and translate this into a service offering for clients.

They started with manual spot-checks—typing prompts into ChatGPT, noting results. But optimizing for AI search required restructuring content, prioritizing new technical optimizations, and developing entirely new skillsets. Manual approaches wouldn't scale.

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## The Solution

303 evaluated existing tools like Semrush and Ahrefs, but traditional SEO platforms weren't built for AI search. After exploring alternatives like Peec.ai, Otterly, and AirOps, Searchable was the clear choice—purpose-built for both understanding AI visibility and fixing the issues preventing better performance.

Two features stood out:
- The **Searchable Agent** wrote perfect code snippets like having a skilled AEO expert on the team
- The **Articles feature** generated content already formatted for LLMs to easily read, understand, and cite

Within weeks, 303 started getting cited for prompts where they previously had no visibility.

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## Results

- **+40% visibility**—appearing in nearly half of relevant AI-generated responses
- **206% Share of Voice**—dominating the conversation when prospects research creative agencies
- **£1m+ pipeline**—the most qualified and efficient pipeline the agency has ever seen

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## Quote

> "Searchable is a must-have for any agency. Not only will it set your clients for success, but your agency as well. AI search is becoming a real discovery channel for premium brands. Searchable gives us the visibility and data to lead that conversation with clients instead of reacting to it."

**Olly Fawcett**, Founder at 303

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