How to create and optimise content for AI citations.

Watch the 60-minute session on structuring content so AI engines can find it, extract it and cite it. Includes the content audit checklist and citation framework.

8 April 2026 at 16:00 BST
60 minutes
Online recording

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Hosted by

Chris Donnelly

Co-Founder, Searchable

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60 minutes of insights, examples and Q&A.

A content strategy you can act on this week.

Framework, structure, and tactics — all in 60 minutes.

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01The problem

Why most content never gets cited — and what the top 38% do differently

Traffic is zero-sum. 62% of brands are completely absent from AI answers.

02The framework

The three things you must nail before you write a single word

Intent, Relevancy, and Form — not keywords, length, or domain authority.

03The structure

How to write so AI engines can actually extract and cite your content

44.2% of citations come from the first 30% of content.

04The scale

How to do this at scale without a big team

Automate execution so strategy compounds without overhead.

~0%

of published content reaches users inside an AI-generated answer. We'll show you how to get yours into that 5%.

Searchable · AI citation data

Session resources.

Full recording

Enter your details and we’ll send the 60-minute replay straight to your inbox.

Content audit checklist

Duplicate it, drop in your own content, audit your top 10 pages for AI citation readiness.

Session resources

Content audit checklist and citation framework included with the recording.

Who this is for

For people who need to act on AI search, not just read about it.

You'll get huge value if you…

SEO, content lead, or growth marketer already tracking AI search
Know your competitors are appearing in AI answers where you aren’t
Attended sessions 1 or 2 and want to go deeper on content execution
Want a framework you can hand to your team or a copywriter and actually use
Run an agency and want to offer AI content optimisation as a service

Probably not for you if…

New to SEO — we skip the basics
Still building the business case — Attribution webinar is better start
After deep technical schema implementation — that’s Technical AEO session
Looking for a product demo — this is education using live data

Meet your host.

Host

Chris Donnelly

Co-Founder · Searchable

Chris is the co-founder of Searchable, an AI search platform built specifically to solve the citation problem this session covers. He previously bootstrapped and sold Verb Brands, co-founded Lottie, and now works with a dataset of 200M+ real AI responses across 1,000+ brands.