Pawel is a freelance B2B SaaS content writer and editor with over 4 years of experience, contributing to Searchable's blog on topics spanning SEO, entity optimisation, and AI search visibility.
With 650+ long-form articles written for established SaaS brands, he brings a track record of content that both ranks in traditional search and gets cited by AI answer engines.
What He Does at Searchable
Pawel writes and edits long-form content for the Searchable blog, focusing on the technical foundations of AI search visibility.
His work covers:
- SEO and AEO Content: Long-form guides and explainers optimised for both Google rankings and AI citations
- Entity and Knowledge Graph Optimisation: Content on structured data, entity signals, and how AI systems verify information
- Content Editing: Strengthening arguments with primary sources, adding caveats where evidence demands them, and upgrading citations
- Research-Led Writing: Case studies, research reports, and data-driven pieces
Background
Pawel has spent his career writing educational content for B2B SaaS companies. Over 4+ years he has produced more than 650 blog posts, with 60+ articles ranking in the top three positions on Google and content that appears in AI search results.
His client portfolio includes Userpilot, Crazy Egg, NP Digital, Doofinder, Product Fruits, Paymo, BacklinkManager, and Editorial Link.
Beyond writing, he designs AI workflows for content operations: brief creation, research pipelines, and editing processes that combine AI drafting with human judgement.
Expertise
Pawel's writing covers a wide range of topics within SEO and AI search:
- Search Engine Optimisation
- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- Entity SEO and Knowledge Graph Optimisation
- B2B SaaS Content Marketing
- Content Editing and Quality Assurance
- AI Workflows for Content Operations
- Link Building Content
You can connect with Pawel on LinkedIn or explore his work at tatarek.co.uk.