Sentiment

Sentiment gives you a clear view of what AI says about your product and brand, and how you compare to your competitors. It's built from your branded prompts, additional prompts we capture, and background analysis we run on top of it all.

What's new:

• Brand sentiment snapshot: positive, neutral, and negative perceptions across AI platforms.
• Platform-specific views: compare sentiment across ChatGPT, AI Overviews, and others, since each platform has slightly different opinions about your brand.
• Trend over time: track how sentiment evolves with weekly updates, and click into any trend to see examples and quotes from AI.
• Head-to-head competitor comparison: see exactly where you win versus your direct competitors and where they're leading you on specific topics.
• Topic-level analysis: understand your strengths and weaknesses within specific categories relevant to your brand.
• Brand facts review: see statements AI claims about your business and mark them as correct or incorrect.

Sentiment is updated weekly and personalised for your brand. Find it in your main menu.