Sources

When someone asks ChatGPT, Claude, or Perplexity a question, the LLM searches the web, finds relevant pages, and uses them to build its answer. Sources shows you exactly which URLs are being used, for your brand and your competitors, so you can make smarter decisions about your content strategy.

What's new:

• See which of your pages get cited most: and which issues to fix to make them perform even better.
• Discover content gaps: where competitors get cited, but you don't. These are the topics where your next article should focus.
• Identify high-performing article types: how-to guides, comparisons, topic guides, and which formats get cited most in your space.
• Run a competitor deep-dive: click into any competitor to see their most-cited pages, article type distribution, and where they're outranking you in citation frequency.
• Move straight to fixes: Sources surfaces specific actions you can take right now, from publishing checklist content to fixing technical issues on your most-cited pages.

Head to Analytics → Sources to explore. The Insights panel at the top will surface the highest-impact actions right away.