July round-up
July was one of our biggest months yet. ChatGPT ads analytics arrived, the Agent picked up writing and planning powers, Reports was rebuilt from the ground up, and MCP became genuinely powerful. Here's everything in one place.
ChatGPT ads analytics
ChatGPT is ramping up ads across the world. It's a paid layer sitting right next to the answers your buyers already trust, and an important piece of the puzzle when it comes to understanding the AI visibility landscape.
- Backdated data from day one: we've been capturing ads for over a month, so the history is there the moment you open it.
- See every advertiser: filter to your direct competitors and browse the creatives they're running.
- Check your own exposure: see which of your prompts trigger ads. Around 10 to 20% today depending on category, and rising.
Agent updates
- Content is now a mode of the Agent: ask the Agent for a blog and it opens the document workspace, canvas on the left and chat on the right. It plans, you approve, and the draft builds while you watch.
- Edit in place: highlight a line to have it rewritten, fill in your SEO, then publish straight to WordPress, Webflow or Shopify.
- Plan mode: ask for something substantial and the Agent builds a plan first, with a title, ordered steps, and one question where it needs an answer from you. It waits for your approval before running anything. Read the full blog post.
Reports, rebuilt
- Over 80 data blocks: spanning AI visibility, AI traffic, Shopping, LLM Analytics, Search Console and GA4.
- Blocks stay live: filtering to a single competitor re-scopes the report rather than making you rebuild it.
- Share it your way: send as a PDF, a live link with a password and your own branding, or a scheduled email.
- Or skip the building entirely: ask the Agent for a 30 day executive report.
MCP upgrade
- Provider-neutral OAuth: Claude, Cursor, ChatGPT, Grok and Gemini all connect the same way. Add the server, sign in, and pick your projects.
- 22 workflow tools: trigger audits and build reports without leaving the chat.
- Interactive cards, not paragraphs: eight of them, from Competitor Ranking to Topic Analysis, with live date ranges and rows you can expand.
Also shipped
- Compare competitors on the Visibility Score chart: one toggle overlays up to ten competitor trend lines on yours.
- Chart change markers: charts mark themselves when prompts or locations change, so you can tell what caused a movement.
- Visibility grouped by AI platform: slice visibility by individual engine, as you already could by topic or location.
- WordPress connector: a plugin for AI traffic tracking, with WP Engine, Kinsta, Pressable and Flywheel routing straight to it.
- A five-level role system: Owner, Super Admin, Admin, Member, Viewer.
Plus smaller fixes: the Prompts table sorts by sentiment, prompts on the Research page edit with one click, Knowledge Base topics rename in place, and report folders persist across devices.