Christine is a content marketer, writer, and editor who helps brands achieve their business goals. She specializes in creating content that drives organic growth.
Christine's work focuses on what target audiences care about to build trust and affinity.
What Christine Does at Searchable
Christine edits for the Searchable blog, aiming to make content genuinely useful and interesting to readers.
Her work spans:
- Content editing: Reviewing drafts for structure, voice, clarity, and factual accuracy
- SEO and AEO: Optimizing content to improve its visibility across search engines and AI engines
- Writer coaching: Providing feedback to help writers improve their craft and better meet user needs
- Editorial quality: Making content useful, interesting, and human-focused
Background
Christine has 10+ years of experience in editorial and marketing. She's worked in both agency and in-house roles, where she's developed content strategies, defined brand style guides, led writing teams, and implemented content processes.
Previously, Christine was a Senior Editor at Semrush. There, she edited more than 400 pieces of content, worked with more than 50 writers, and upheld content quality to drive measurable revenue contributions.
Christine holds an MS in Journalism from Northwestern University's Medill School of Journalism, where she received the Harrington Memorial Award for academic excellence.
Expertise
Christine's primary areas of expertise include:
- B2B SaaS Content Marketing
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Content Editing
- Content-led Growth
- On-Page Optimization
- Content Writing
- Digital Marketing
You can connect with Christine on LinkedIn.