# AEO Agency Pricing Calculator | Searchable

Free margin calculator for agencies selling AEO (Answer Engine Optimization) and AI visibility services.

Interactive tool: https://www.searchable.com/agency-pricing-calculator

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## What it calculates

Enter four numbers for one client account:

- **Monthly Retainer ($)** — what the client pays per month
- **Hours/Month** — the hours the account really takes to deliver
- **Blended Labor Cost/Hour ($)** — your average fully-loaded hourly cost across the people on the account
- **Tool Costs/Month ($)** — AI visibility tracking, schema validators, crawl and content tooling for this client

It returns:

- **Total Cost** = Hours × Labor Cost + Tool Costs
- **Gross Profit** = Retainer − Total Cost
- **Margin** = Gross Profit ÷ Retainer

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## How to read your margin

- **30% and above** — Healthy. Room to absorb a bad month, reinvest in tooling, and grow the account.
- **20% to 29%** — Tight. One scope creep request or an unbilled audit and the account goes flat. Revisit hours or tool costs.
- **Below 20%** — Underwater by month three. AEO is more labor-intensive than SEO; price the setup separately or raise the retainer.

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## Related

- [The AEO Agency Playbook](https://www.searchable.com/aeo-agency-playbook) — positioning, packaging, sales scripts, a 90-day roadmap, and common pricing mistakes.
- [Searchable Partner Program](https://www.searchable.com/solutions/agencies/apply) — white-label AI visibility tracking and client reporting for agencies.

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## About Searchable

Searchable helps brands and agencies track and improve visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.

- Website: https://www.searchable.com
- Contact: hello@searchable.com