How to find every competitor gap in AI search and close them.

Watch the 60-minute session on finding where competitors are cited instead of you, prioritising the gaps that matter and building a plan to close them.

1 April 2026 at 16:00 BST
60 minutes
Online recording

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Hosted by

Chris Donnelly

Co-Founder, Searchable

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60 minutes of insights, examples and Q&A.

A competitor gap strategy you can act on this week.

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01The shift

Every citation your competitor gets is one you didn’t

Traffic is zero-sum. There’s no unclaimed space — if you’re not being cited for a prompt, someone else is.

02Live research

Most teams can’t name who’s stealing their best verticals

It’s usually not your direct competitors. We walk through the full gap matrix — from one vertical, in under 10 minutes.

03The 90% problem

Only 10% of buyers are ready to purchase right now

The other 90% are learning and comparing. If you’re not there, whoever is gets the sale — including the 10% when they’re ready.

04The playbook

Positions 11–20 are your highest ROI. Most teams skip them.

Chasing new content when striking-distance gaps exist is the most common way teams waste budget. We show you how to fix that first.

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Average increase in AI citations within 30 days of closing a competitor gap

Searchable Accelerator · cohort data

Session resources.

Full recording

Enter your details and we’ll send the 60-minute replay straight to your inbox.

Competitor gap matrix template

Duplicate it, drop in your own data, and run the full gap analysis yourself straight after.

Session resources

Gap matrix template and analysis framework included with the recording.

Who this is for

For people who need to act on AI search, not just find the gaps.

You'll get huge value if you…

SEO manager, content lead or growth marketer tracking AI search
Already know competitors are showing up in AI answers where you aren’t
Want a structured, repeatable framework — not just one-off tactics
Agency owner or team member wanting to offer gap analysis as a service
Attended session 1 and want to build on the prompt targeting foundation

Probably not for you if…

New to SEO; we skip the basics and go straight into prompt strategy
Still building a business case; our Attribution webinar is the better start
After deep technical implementation; that’s our Technical AEO session
Looking for a product demo; this is education using live data

Meet your host.

Host

Chris Donnelly

Co-Founder · Searchable

Chris is the co-founder of Searchable, an AI search platform built specifically to solve the prompt targeting problem this session covers. He previously bootstrapped and sold Verb Brands, co-founded Lottie, and now works with a dataset of 200M+ real AI responses across 1,000+ brands.