Play 01

Sort your buyer questions into retrieval and memory prompts.

Claude handles questions in two completely different ways, and the giveaway is how the question is worded. One kind you can win with content. The other you cannot.

Claude looks it up

Your pages can win these

“best CRM 2026”9 times in 10

“cheapest CRM”7 in 10

“best CRM”1 in 3

Spend here: pricing pages, dated content, and comparison sites.

Claude already decided

It answers without reading anything

“Zendesk vs Intercom”1 in 7

“is Zendesk worth it”1 in 11

“how to pick a CRM”1 in 34

Do not spend here yet. No page you publish reaches these in real time.

Play 02

Index your business in Brave Search, Claude's closest-matching index.

A decade of SEO advice pointed at Google. The pages Claude reads look much more like the results sitting in Brave.

Overlap with pages Claude reads

Brave top ten63%

Google top ten34%

Same queries, same day. The gap indicates index behaviour; Claude has not disclosed a search provider.

Play 03

Move your page-two rankings into Brave's top ten.

The top ten positions perform similarly after Claude reads them. Position eleven is usually never read at all.

Inside the pool: 1-10Outside: 11+

Getting into the top ten is the whole game. Position eleven is rarely read; once a page is inside, exact rank matters much less.

Once a page is read, how often is it cited?

Ranks 1-3

39.4%

Ranks 4-6

37.2%

Ranks 7-10

36.8%

Play 04

Earn coverage in national press and high-converting comparison sites.

Once Claude reads a source, a national press placement is worth roughly 2.7 times more than it is on ChatGPT. Smaller comparison publishers also outperform large aggregators.

Source typeClaudeChatGPT

National press52.0%19.2%

Review sites49.1%44.8%

Smaller comparison blogs42.6%28.8%

Directories30.3%29.3%

Reddit and forums8.3%12.7%

Share of read sources that made the final answer.

Play 05

Rebalance your content toward third-party mentions.

Owned content works about half as often on Claude as it does on ChatGPT. That is a reason to rebalance your effort, not a reason to stop publishing.

How often a brand’s own site is used

Claude31.6%

ChatGPT60.9%

Play 06

Measure Claude's unprompted recall of your brand.

Before it searches, Claude has already decided which brands belong in the category. Those remembered names often become the terms it searches for next.

Unbranded buyer questionBrands Claude supplied

“cheapest applicant tracking system for agencies”Manatal, Zoho Recruit, Recruit CRM

“which ergonomic chair is worth it”Herman Miller Aeron, Steelcase Leap V2

“Zendesk pricing and alternatives”Freshdesk, Intercom, Zoho Desk

Nobody named a brand. Claude supplied the shortlist, and 86% of those brands appeared in the final answer.

The long game

Track the recall test quarterly, not every week.
Earn mentions in the editorial and review sources that shape the model’s learned associations.
Expect lag. This is corpus-building, not a content sprint.

Play 07

Optimise every location's business profile for Claude.

Local questions use a business-listings service, not conventional web search. Claude reads the profile before it reads your landing page.

Someone asks Claude for a business near them

Claude calls a listings service, not the open web

Hours, categories, and descriptions shape the answer

97.7%

of local prompts retrieve

0.1

conventional web pages read per local query

Study method

Approximately 95,000 search-result records captured across 3,000 unique prompts in Claude from July 2026. Search-provider behaviour is inferred from index overlap; Claude did not disclose a provider.

7 Ways To Get Your Business Mentioned In Claude

Sort your buyer questions into retrieval and memory prompts.

Your pages can win these

It answers without reading anything

Unlock the full Claude study.

Index your business in Brave Search, Claude's closest-matching index.

Move your page-two rankings into Brave's top ten.

Earn coverage in national press and high-converting comparison sites.

Rebalance your content toward third-party mentions.

Measure Claude's unprompted recall of your brand.

Optimise every location's business profile for Claude.

Ready to track your Claude visibility?