Shaun is a Searchable Advisor, bringing over 20 years of experience in Technical SEO to the team.
They're one of the industry's most respected voices on how search actually works, both the traditional algorithms and the new AI-driven systems that are reshaping the field.
What They Do at Searchable
Shaun's role is to make sure Searchable is built on a foundation of real SEO expertise, not assumptions.
They align the platform's recommendations with Google's own guidelines, the signals that actually matter for ranking, and the emerging best practices for AI search visibility. When Searchable tells a user something needs to be fixed, Shaun is the reason that advice is grounded in evidence.
Background
Shaun has been working in search since 1999. They founded the Hobo SEO Blog in 2006, which became a foundational resource for professionals trying to understand Google's most complex systems.
Their work covers:
- Technical SEO Audits — Deep analysis of site architecture, crawlability, and performance
- E-E-A-T — Practical frameworks for demonstrating expertise, experience, authority, and trust
- Algorithm Analysis — Detailed breakdowns of core updates, penalties, and ranking signals
They were named a Top Global AI SEO Expert for 2025 and are the author of "Hobo Strategic AI SEO 2025."
The Google Leaks
Shaun's recent work has focused on the Google Content Warehouse leaks and the DOJ antitrust trial, two of the most significant sources of insight into how Google's systems actually operate.
Their analysis connects leaked internal attributes (like contentEffort and siteAuthority) to practical SEO strategies. This research directly informs how Searchable's Site Auditor evaluates pages.
Searchable is backed by Freestyle Capital. You can connect with Shaun on LinkedIn.