Rana is a freelance B2B content writer and strategist, contributing to Searchable's blog on AI search visibility and brand tracking across AI answer engines.
She describes herself as part B2B content writer, part Ryan Reynolds (minus the gin company): people-first, never-boring content that still does its commercial job. Brands like Shopify, WordPress, CoSchedule, Hotjar, and HubSpot have hired her repeatedly because her work drives traffic, engagement, and conversions.
What She Does at Searchable
Rana writes long-form content for the Searchable blog, focusing on how brands measure and grow their visibility in AI search.
Her work covers:
- AI Brand Visibility: Guides on tracking brand mentions and citations across ChatGPT, Gemini, and other AI answer engines
- SEO Content: Search-optimised articles with a proven record of ranking and performing
- B2B SaaS Marketing: Content grounded in hands-on experience with marketing, sales, and customer success tools
- Conversion-Focused Writing: Explaining and engaging as simply as possible while persuading the reader to act
Background
Rana has built her career writing for B2B SaaS, digital marketing, ecommerce, and IT tech brands. She currently works at CoSchedule and previously spent a year and a half writing with Omniscient Digital, the organic growth agency behind some of B2B software's best-known content programmes.
Her client portfolio includes Shopify, WordPress, CoSchedule, Hotjar, HubSpot, Sprout Social, Dock, Vitally, KlientBoost, Videowise, and QuickMail. For Dock alone she wrote around ten articles over a year, with client testimonials praising her SEO understanding and content that "performs well in search engine results".
Expertise
Rana's writing covers a wide range of topics within B2B content and search:
- B2B SaaS Content Writing
- Content Strategy
- Search Engine Optimisation
- AI Search Visibility and Brand Tracking
- Digital Marketing
- Ecommerce Content
- Customer Success and Sales Enablement Content
- Social Media Marketing Content
You can connect with Rana on LinkedIn, follow her on X, or explore her work at ranabano.journoportfolio.com.