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How to get your brand recommended in Claude.

Watch JP explain how Claude finds, evaluates and recommends brands. Learn what influences its answers, where SEO still matters and how to improve your chances of being recommended.

19 August 2026 at 16:00 BST
60 minutes
Online recording

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Hosted by

JP Garbaccio

Head of AEO & SEO, Searchable

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60 minutes of insights, examples and Q&A.

How Claude decides which brands make the answer.

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How Claude actually finds and recommends brands

When it relies on memory versus search, and what that means for your strategy.

What changes by industry

Why getting recommended in SaaS isn't the same as finance, health or consumer tech.

Where to actually invest your effort

Which sources and tactics give you the best chance of influencing Claude's answers.

A test you can run on your own brand

A practical way to understand how Claude currently knows and recommends you.

52%

of Claude answers came from memory, with no web search or retrieved source.

Based on ~3,000 prompts across 15+ industries · Searchable research, July 2026

Session resources.

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Session Q&A

The original Q&A covered audience questions about getting brands recommended in Claude.

Who this is for

For marketers and agencies that want their brands to win in Claude.

You'll get huge value if you…

Own AI visibility for your brand or your clients
Keep seeing competitors recommended and want to know why
Already invest in SEO and need to know what carries over to Claude
Are being asked "what about Claude?" and do not have an answer yet
Need a clearer way to show whether any of this work is landing

Probably not for you if…

You're looking for a general introduction to AI search
You want a general cross-platform view rather than an hour spent on Claude specifically
You're not responsible for brand, search, content or client strategy

Meet your host.

Host

JP Garbaccio

Head of AEO & SEO · Searchable

JP leads AEO and SEO at Searchable and teaches the AI Search Accelerator to brands and agencies. He ran the study behind this session, testing Claude against the other major models across almost 90,000 AI sources, to work out what actually gets a brand into the answer.

Trusted by marketers at

companies around the world.

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