Jason is a freelance writer, editor, and AEO content strategist with more than a decade of experience, contributing to Searchable's blog on topics spanning SEO and AI search visibility.
He thinks in funnels: awareness content that ranks in traditional search, gets cited by AI answer engines, and feeds the commercial pages that convert.
What He Does at Searchable
Jason writes long-form content for the Searchable blog, with a focus on the strategic layer of AI search visibility.
His work covers:
- SEO and AEO Content: Guides and explainers built to do double duty, ranking in Google and earning citations in AI search results
- Top-of-Funnel Strategy: Awareness content mapped to the buyer journey, from problem-unaware to solution-aware
- Topical Mapping: Content cluster architecture with internal linking that builds topical authority
- Technical Writing: Making complex products and concepts simple without dumbing them down
Background
Jason has been a writer and editor for more than a decade, working with technology companies, SaaS brands, and consumer publications. He has been a contributor at How-To Geek since December 2023, where he has published over 100 articles on programming, machine learning, hardware, and emerging technology. He also writes for TheTravel, drawing on years of travel across the Caribbean, South America, and Europe.
On the strategy side, he works with founders, startups, and B2B SaaS brands on AEO and content strategy: buyer journey mapping, content briefs, and strategic gap analysis from keyword data. One of his conversion-focused SaaS articles sat behind a 33% lift in demo conversions.
Originally from Trinidad, he is now based in Buenos Aires and works with clients worldwide.
Expertise
Jason's writing and strategy work covers a wide range of topics within SEO and AI search:
- Search Engine Optimisation
- Answer Engine Optimisation (AEO)
- Top-of-Funnel Content Strategy
- Topical Mapping and Content Clusters
- Buyer Journey Mapping
- B2B SaaS and Technical Writing
- Emerging Technology (AI, IoT, Blockchain)
- Ghostwriting and Thought Leadership
You can explore Jason's work at jdookeran.net, read his articles on How-To Geek, or find him on Medium.