Connor is the Content Lead for SEO and AEO at Searchable, where he helps brands earn visibility in both traditional search and the AI answer engines reshaping how people find information.
His approach starts with fundamentals: understand what a searcher actually needs, then build content that answers it better than anyone else.
What He Does at Searchable
Connor shapes how Searchable turns search and AEO strategy into content that performs across both Google and AI systems like ChatGPT, Perplexity, and Google's AI Overviews.
His work spans:
- AEO Content Strategy: Defining how brands structure content to get cited inside AI answers, not just ranked in a list of links
- Search Intent & SERP Analysis: Reading what the SERP rewards and what the searcher is really after, then mapping content to it
- Content Architecture: Building topic and cluster frameworks that hold up across traditional and AI search
- Editorial Quality: Keeping content genuinely useful and human, the kind answer engines quote and readers trust
Background
Connor has spent over 10 years in content and SEO. He has directed SEO and content strategy for dozens of local businesses and led organic growth and strategy partnerships with Fortune 500 companies. Before Searchable, he worked on blog and content strategy at Semrush.
His career sits at the intersection of editorial craft and search strategy:
- Content Development: Building content programs from strategy through publication
- Organic Growth: Driving rankings and traffic for brands from local businesses to Fortune 500s
- Search Intent: Turning SERP and keyword analysis into content that matches what people actually want
Philosophy
Connor's approach to content and AEO is built on a simple principle: substance over shortcuts.
"The content that wins in AI search is the content that always won: a clear, honest answer to a real question."
He advocates for:
- Intent-First Content: Write for the need behind the search, not the keyword string
- AI as a Tool, Not a Crutch: Use AI to work faster, never to publish generic, machine-sounding content
- Measuring What Matters: Judge content by business impact and real visibility, not vanity traffic
Searchable is backed by Freestyle Capital. You can connect with Connor on LinkedIn.