Siew Ann is a freelance B2B SaaS content writer specializing in digital marketing topics, particularly SEO and AI search. She writes content that helps brands increase their visibility in Google and AI engines.
She has 7+ years of experience producing content that ranks and gets cited. Her articles have ranked #1 on Google and been cited in answers to hundreds of AI prompts.
What Siew Ann Does at Searchable
Siew Ann writes for the Searchable blog on topics spanning AI search optimization and SEO.
Her work covers:
- Content writing: Leading with the takeaway, then the "why you should care," followed by technical explanations and actionable recommendations, so readers and AI engines get the answer before the details
- Editorial rigor: Backing every claim with data, examples, and expert input, never filling gaps with assumptions
- On-page SEO: Optimizing her content's structure, headings, and internal linking so search engines and AI systems can parse, rank, and cite it accurately, as relevant
- Content editing: Reviewing drafts to tighten language, cut fluff, and make every sentence earn its place
Background
Siew Ann is a lawyer by training who moved into digital marketing and content writing. She spent five years as the Marketing Director of a legal platform, where she led content marketing operations. Her responsibilities included researching keywords, conducting SERP analyses, producing article outlines, editing drafts, and creating Instagram posts. In the process, she 3X'd the legal platform's monthly website sessions and grew its Instagram following from zero to over 41,000.
Since starting her freelance writing business in 2019, Siew Ann has written for clients across the globe, including Semrush, Ahrefs, and Kit. As a Freelance Senior Content Writer at Semrush, she has contributed to more than 50 projects since 2023, including articles that rank #1 on Google and are cited in answers to over 200 AI prompts globally.
Siew Ann is the co-author of Kill the HiPPO, a book that explores how founders of small bootstrapped software companies decide which feature to build next. She also writes lancerX, an email newsletter for freelancers who want to build sustainable businesses.
Expertise
Siew Ann's primary areas of expertise include:
- B2B SaaS Content Writing
- AI Search Optimization
- Answer Engine Optimization (AEO)
- Search Engine Optimization (SEO)
- On-Page SEO
- Content Editing
- Digital Marketing
Siew Ann is based in Singapore. You can connect with her on LinkedIn.