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Kate Starr

B2B SaaS Content Strategist at Searchable

Kate is a B2B SaaS content strategist and writer with over 10 years of experience, contributing to Searchable's blog on topics spanning SEO, AI search optimisation, and content strategy.

With 102+ published articles across some of the most recognised names in the SEO industry, she brings deep expertise in turning complex topics into clear, actionable content.

What She Does at Searchable

Kate writes and edits long-form content for the Searchable blog, focusing on the intersection of traditional SEO and the emerging world of AI search visibility.

Her work covers:

  • SEO Content Creation — Long-form guides, frameworks, and explainers grounded in real search data
  • AI Search Optimisation — Content structured for visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews
  • GEO/AEO Strategy — Applying generative engine optimisation and answer engine optimisation principles to every piece
  • Content Strategy — Helping B2B SaaS and MarTech brands build content that ranks, converts, and gets cited

Background

Kate built her career at the centre of the SEO content world. As a Senior Writer at Semrush, she produced content for one of the largest SEO platforms globally. She then spent 2+ years as a content writer at Backlinko, contributing to guides that consistently rank in the top positions for competitive search terms.

Her client portfolio includes names like Planable, CoSchedule, Grizzle, VipeCloud, Codeless, Chosen Data, and BayLeaf Digital.

She also runs Content Backstage, her own newsletter on content strategy and B2B SaaS marketing.

Education

  • Master's Degree in Public Relations, Advertising, and Applied Communication from GIPA (Georgian Institute of Public Affairs)
  • Bachelor of Social Sciences, Major in Sociology from Tbilisi State University

Kate speaks four languages: English, German, Swedish, and Georgian.

Speaking & Appearances

Kate has appeared as a guest on industry podcasts and spoken at startup conferences:

Her work has also been featured by Brand24 and Buffer.

Expertise

Kate's writing covers a wide range of topics within SEO and digital marketing:

  • Search Engine Optimisation
  • Content Marketing & Content Strategy
  • Generative Engine Optimisation (GEO)
  • Answer Engine Optimisation (AEO)
  • AI Search Optimisation
  • B2B SaaS Marketing
  • Organic Growth Strategy
  • Content-led Growth
  • Content Strategy for Startups

You can connect with Kate on LinkedIn, follow her on X, or explore her work at kate-starr.com. Her portfolio is also available on Authory.

Articles by Kate Starr

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Peec AI Alternatives: When to Upgrade Your Plan and When to Switch

Compare the cost of upgrading Peec AI with alternatives that remove its limits on AI models, projects, and countries, and decide whether to stay or switch.

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Which Prompts Should You Actually Track?

How to build an AI prompt tracking set that gives useful data: the four prompt families, where to source prompts, how many to track, and when to cut.

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How to Optimize Content for AI Search Engines

Seven evidence-based ways to optimize content for AI search engines, which popular tactics Google says aren't needed, and how to check if you're cited.

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How to Track ChatGPT Mentions of Your Brand (The Right Way)

Learn how to track ChatGPT mentions of your brand: the five metrics to watch, the denominator brands get wrong, and what visibility tracking really takes.

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AI Visibility Monitoring: You Can't Optimise What You Can't See

AI search visitors convert 11x higher than organic traffic. Discover why 78% of marketers miss AI visibility, and how monitoring unlocks revenue growth today.

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GEO vs SEO vs AEO: How Each Is Different & Why They Matter

SEO, AEO, and GEO explained: what each one optimizes, where they overlap, the six ways GEO and AEO differ from SEO, and where to start.