Boris is a content marketing consultant who helps B2B SaaS companies build content strategies that drive organic growth, earn visibility in search, and support broader business goals.
With over a decade of experience in digital marketing, his work spans content strategy, SEO and AEO, and digital PR.
What He Does
Boris works with B2B SaaS companies on content and organic growth strategies designed to perform across both traditional search engines and AI-powered discovery platforms.
His work focuses on:
- Content Strategy: Building content programs around business goals, search demand, audience needs, and competitive opportunities
- SEO & AEO: Creating and optimizing content for visibility across Google, AI search engines, and answer platforms
- Digital PR: Developing data-driven and newsworthy campaigns that earn links, coverage, and brand visibility
Background
Boris has spent more than a decade working across digital marketing, with much of his career focused on content and organic growth for B2B SaaS companies.
Over the years, he has worked both in-house and as a consultant, giving him experience on both sides of the client relationship: building and executing content strategies internally, as well as helping external teams identify opportunities and improve performance.
His experience includes working with companies such as Semrush, Hunter.io, and Hubstaff, across projects involving content strategy, SEO, organic growth, and digital PR.
Expertise
Boris's primary areas of expertise include:
- B2B SaaS Content Marketing
- Content Strategy
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- AI Search
- Digital PR
- Organic Growth
- Content-Led Growth
You can connect with Boris on LinkedIn.