# Kate Starr

**B2B SaaS Content Strategist** at Searchable

Kate Starr is a B2B SaaS content strategist with 10+ years of experience. Former Semrush senior writer, specialising in SEO, AI search, and content strategy.

Kate is a B2B SaaS content strategist and writer with over 10 years of experience, contributing to Searchable's blog on topics spanning SEO, AI search optimisation, and content strategy.

With 102+ published articles across some of the most recognised names in the SEO industry, she brings deep expertise in turning complex topics into clear, actionable content.

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## What She Does at Searchable

Kate writes and edits long-form content for the Searchable blog, focusing on the intersection of traditional SEO and the emerging world of AI search visibility.

Her work covers:

- **SEO Content Creation** — Long-form guides, frameworks, and explainers grounded in real search data
- **AI Search Optimisation** — Content structured for visibility in ChatGPT, Perplexity, Gemini, and Google AI Overviews
- **GEO/AEO Strategy** — Applying generative engine optimisation and answer engine optimisation principles to every piece
- **Content Strategy** — Helping B2B SaaS and MarTech brands build content that ranks, converts, and gets cited

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## Background

Kate built her career at the centre of the SEO content world. As a **Senior Writer at Semrush**, she produced content for one of the largest SEO platforms globally. She then spent **2+ years as a content writer at Backlinko**, contributing to guides that consistently rank in the top positions for competitive search terms.

Her client portfolio includes names like **Planable**, **CoSchedule**, **Grizzle**, **VipeCloud**, **Codeless**, **Chosen Data**, and **BayLeaf Digital**.

She also runs [Content Backstage](https://www.contentbackstage.com/), her own newsletter on content strategy and B2B SaaS marketing.

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## Education

- **Master's Degree in Public Relations, Advertising, and Applied Communication** from GIPA (Georgian Institute of Public Affairs)
- **Bachelor of Social Sciences, Major in Sociology** from Tbilisi State University

Kate speaks four languages: English, German, Swedish, and Georgian.

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## Speaking & Appearances

Kate has appeared as a guest on industry podcasts and spoken at startup conferences:

- **FounderClosers Podcast** — [Watch on YouTube](https://www.youtube.com/watch?v=vtIyWqunWLk&t=1064s)
- **Touch Platform Startup Conference** — Workshop speaker
- **UNmiss Podcast** — [Watch on YouTube](https://www.youtube.com/watch?v=qYO41IwK3K4&t=1031s)

Her work has also been featured by [Brand24](https://brand24.com/20-marketing-ai-prompts/) and [Buffer](https://buffer.com/resources/2026-predictions-social-media/).

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## Expertise

Kate's writing covers a wide range of topics within SEO and digital marketing:

- Search Engine Optimisation
- Content Marketing & Content Strategy
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- AI Search Optimisation
- B2B SaaS Marketing
- Organic Growth Strategy
- Content-led Growth
- Content Strategy for Startups

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You can connect with Kate on [LinkedIn](https://www.linkedin.com/in/katestarr/), follow her on [X](https://x.com/katestarrcont), or explore her work at [kate-starr.com](https://kate-starr.com). Her portfolio is also available on [Authory](https://authory.com/KateStarr).

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