# Jason Dookeran

**SEO and AEO Content Strategist** at Searchable

Jason Dookeran is a freelance writer, editor, and AEO content strategist with more than a decade of experience, specialising in SEO, AI search visibility, and top-of-funnel content strategy.

Jason is a freelance writer, editor, and AEO content strategist with more than a decade of experience, contributing to Searchable's blog on topics spanning SEO and AI search visibility.

He thinks in funnels: awareness content that ranks in traditional search, gets cited by AI answer engines, and feeds the commercial pages that convert.

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## What He Does at Searchable

Jason writes long-form content for the Searchable blog, with a focus on the strategic layer of AI search visibility.

His work covers:

- **SEO and AEO Content**: Guides and explainers built to do double duty, ranking in Google and earning citations in AI search results
- **Top-of-Funnel Strategy**: Awareness content mapped to the buyer journey, from problem-unaware to solution-aware
- **Topical Mapping**: Content cluster architecture with internal linking that builds topical authority
- **Technical Writing**: Making complex products and concepts simple without dumbing them down

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## Background

Jason has been a writer and editor for more than a decade, working with technology companies, SaaS brands, and consumer publications. He has been a contributor at **How-To Geek** since December 2023, where he has published over 100 articles on programming, machine learning, hardware, and emerging technology. He also writes for **TheTravel**, drawing on years of travel across the Caribbean, South America, and Europe.

On the strategy side, he works with founders, startups, and B2B SaaS brands on AEO and content strategy: buyer journey mapping, content briefs, and strategic gap analysis from keyword data. One of his conversion-focused SaaS articles sat behind a 33% lift in demo conversions.

Originally from Trinidad, he is now based in Buenos Aires and works with clients worldwide.

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## Expertise

Jason's writing and strategy work covers a wide range of topics within SEO and AI search:

- Search Engine Optimisation
- Answer Engine Optimisation (AEO)
- Top-of-Funnel Content Strategy
- Topical Mapping and Content Clusters
- Buyer Journey Mapping
- B2B SaaS and Technical Writing
- Emerging Technology (AI, IoT, Blockchain)
- Ghostwriting and Thought Leadership

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You can explore Jason's work at [jdookeran.net](https://jdookeran.net/), read his articles on [How-To Geek](https://www.howtogeek.com/author/jason-dookeran/), or find him on [Medium](https://jdookeran.medium.com/).

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