# A Message from Chris Donnelly: The Founding of Searchable

Chris Donnelly shares the journey behind Searchable.com—from a 100-day sprint in San Francisco to building the world's first Autonomous SEO and AEO Growth Engineer.

**Published:** October 1, 2025
**Author:** Chris Donnelly

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# A Message from Chris Donnelly

I had an idea.

An idea that I think could change marketing forever.

I have been obsessed with AI since ChatGPT came out and been obsessed with digital marketing since I was 16 when I built my first website.

I've Founded or Co-Founded 5 of my own companies so far in my career. Two were small and faded but I learnt a lot.

* **Verb Brands** was 10 years bootstrapped and I sold for 8 figures.
* **Lottie** is a 9 figure business now, growing under Will Donnelly's leadership.
* **The Creator Accelerator** generated nearly 8 figures of revenue in its 1st year.

I went to work with Lovable and again just had my eyes opened even further to the possibilities of AI and technology. Then this idea hit me and I knew I had to go all in.

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## 100 Days

I went to San Francisco and started networking. I knew I would need technical co-founders who were legitimately 0.01% engineers, who were hungry and who were passionate about the idea.

I met **Sam Hogan & Arya Nagabhyru**.

They were both AI engineers building in the AI agent space at YC companies. Decided to co-found. Started building.

We jammed on the idea non-stop and eventually landed on a massively improved version of what I had brought to them.

### Day 90
Changed the name from Clicker to **Searchable**. YOLO'd it and bought searchable.com.

### Day 80
Decided that to be the company we wanted to be, we had to be in person and our culture had to compete with the fast-paced cultures of San Francisco. Moved the guys over to the UK so we are shoulder to shoulder working every single day.

### Day 70
Tested our product with a closed list of entrepreneurs. Hired the incredible **Nik Gospodinov** as a founding engineer.

### Day 50
Invested my own cash into the business. Working with enterprises with our tool and supporting with white glove service. Brands receiving **200% increase in traffic from LLMs**.

### Day 30
Started a waitlist, reached 5,000 people. Opened a beta account and had 100 companies join. Opened a community and had 800 people join (the power of personal brand ay).

### Day 10
Hired an SEO expert product manager, Ivan.

### Day... well, today.
I have always been a founder that has built in public. Therefore I wanted to give it to you. Raw as we build.

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## Introducing Searchable.

**Searchable.com**

**Your Autonomous SEO and AEO Growth Engineer.**

It is deep analytics for AI Search. It is AEO. It is the natural evolution of SEO.

However it isn't just analytics, it provides the **actions** required to drive growth. Automatically analyse, fix, and scale your website to drive customers.

I want your feedback, I want your thoughts. No idea is a bad one.

Use it to get your business and your products found in ChatGPT and other LLMs.

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