# Boris Mustapic

**Content Marketing Consultant** at Searchable

Boris Mustapic is a content marketing consultant who helps B2B SaaS companies build content strategies that drive organic growth and earn visibility in search and AI answers.

Boris is a content marketing consultant who helps B2B SaaS companies build content strategies that drive organic growth, earn visibility in search, and support broader business goals.

With over a decade of experience in digital marketing, his work spans content strategy, SEO and AEO, and digital PR.

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## What He Does

Boris works with B2B SaaS companies on content and organic growth strategies designed to perform across both traditional search engines and AI-powered discovery platforms.

His work focuses on:

- **Content Strategy**: Building content programs around business goals, search demand, audience needs, and competitive opportunities
- **SEO & AEO**: Creating and optimizing content for visibility across Google, AI search engines, and answer platforms
- **Digital PR**: Developing data-driven and newsworthy campaigns that earn links, coverage, and brand visibility

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## Background

Boris has spent more than a decade working across digital marketing, with much of his career focused on content and organic growth for B2B SaaS companies.

Over the years, he has worked both in-house and as a consultant, giving him experience on both sides of the client relationship: building and executing content strategies internally, as well as helping external teams identify opportunities and improve performance.

His experience includes working with companies such as **Semrush**, **Hunter.io**, and **Hubstaff**, across projects involving content strategy, SEO, organic growth, and digital PR.

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## Expertise

Boris's primary areas of expertise include:

- B2B SaaS Content Marketing
- Content Strategy
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- AI Search
- Digital PR
- Organic Growth
- Content-Led Growth

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You can connect with Boris on [LinkedIn](https://www.linkedin.com/in/borismustapic/).

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