# How Wagada Digital built a new AI search revenue stream with Searchable From winning new business to improving client visibility, Wagada uses Searchable to turn AI search data into strategies, reports and services its clients can act on. With Cheryl Luzet, Founder & CEO, and Luca Avvinti, Digital & AI Marketer at Wagada Digital. [Watch the customer film](https://www.searchable.com/customers/wagada#film) ## Reported outcomes - **90% increase in AI visibility:** Reported for one travel client over six months. - **A new revenue stream for the agency:** AI search services supported by prospect audits and client data. - **Faster reporting with Claude MCP:** More efficient analysis of client AI search data. ## At a glance Wagada Digital helps international clients improve their visibility through search and digital marketing. As more people began discovering brands through AI tools, its clients started asking a new set of questions: where do we appear, what are our competitors doing, and how can we improve? Searchable gave Wagada a way to answer those questions with data. Today, the agency uses it to identify opportunities, shape client strategies, demonstrate progress and introduce prospective clients to its AI search services. For Cheryl, the impact reaches beyond the delivery team. > It's been absolutely invaluable for us and allowed us to create a whole new revenue stream for the agency. Cheryl Luzet, Founder & CEO, Wagada Digital ## Clients were asking about AI. Manual searches couldn’t give Wagada the full picture. The shift in discovery was already changing what clients expected from Wagada. They wanted to understand how their businesses appeared in AI answers and where competitors were gaining an advantage. But the team’s early approach was difficult to build a service around. Luca was checking prompts manually in a ChatGPT account, without a reliable way to measure visibility across client work. Wagada needed a clearer view of AI search: which questions mattered, which brands appeared in the answers and what the team could do next. > Before Searchable, we really didn't have a solid way to track AI responses. Luca Avvinti, Digital & AI Marketer, Wagada Digital ## Choosing a platform the agency could grow with Wagada researched several tools before choosing Searchable. Cheryl wanted clear visibility into AI search and confidence that the platform would keep developing as the channel changed. Luca first discovered Searchable through a founder’s LinkedIn posts. Conversations with the team helped Wagada understand the product’s direction and how it could support the agency’s work. Wagada adopted Searchable early. Since then, Luca says the product’s development has fulfilled the expectations that helped the team choose it. For Cheryl, that continuing development matters because clients expect the agency to stay informed as AI search evolves. ## Turning AI search data into client strategy Wagada takes a “search everywhere” approach, considering the owned and earned channels that contribute to discovery. Searchable helps the team see which of those sources appear in AI answers, including client websites, LinkedIn content and third-party publications. Prompt research helps Luca refine what the agency tracks. Prompt Universe gives the team a view of the market opportunity around a client, while branded and unbranded prompt filters help distinguish existing brand awareness from discovery. Topic filters then let the team investigate visibility for particular services. The Agent supports the next stage of that work: developing content ideas from the data in the client’s Searchable account. > The Searchable agent makes analysing data and making goal-aligned decisions easy. Luca Avvinti, Digital & AI Marketer, Wagada Digital ## Making AI search a stronger new-business conversation Searchable also helps Wagada show prospective clients why AI search deserves their attention. Cheryl uses prospect reports to explain where a business appears, what competitors are doing and where opportunities remain. Luca uses the pitching feature to audit prospects and support the agency’s AI search proposals. That changes the conversation. Wagada can show a business what is happening around its own brand and make the opportunity more concrete. > It really opens their eyes when we can produce a Searchable report for a potential client and say, look what's happening. Cheryl Luzet, Founder & CEO, Wagada Digital ## Showing clients what changed For existing clients, reporting helps Wagada explain what is working and where further work is needed. Cheryl describes the value of dynamic reports that make the impact of the agency’s activity easier to understand. Luca highlights Claude MCP as a way to investigate the data and improve efficiency in analysis and reporting. The team has also seen measurable progress in client visibility. > We've seen a 90% increase in AI visibility for one of our travel clients in the last six months. Luca Avvinti, Digital & AI Marketer, Wagada Digital That result belongs to one client over a defined period. Alongside it, Wagada describes a broader operational change: more concrete data for decisions, stronger reports and greater confidence in delivering AI search services. ## A partnership that keeps moving As AI search develops, Wagada wants to keep adapting its services with it. Cheryl values the time the Searchable team spends helping Wagada learn and get more from the platform. Luca points to responsive communication, fixes and new features. > It feels more like a partnership than that we are necessarily a customer. Cheryl Luzet, Founder & CEO, Wagada Digital For Wagada, that combination of product and support has helped turn a changing channel into work the agency can deliver confidently. Based on interviews filmed on 14 October 2026. Results are reported by Wagada Digital and relate to its own client work. [Book a demo](https://www.searchable.com/contact-sales?audience=agency) · [Explore Searchable for agencies](https://www.searchable.com/solutions/agencies) ## Favorite features - [Prompt research & Prompt Universe](/features/prompts): Luca uses prompt research, topic filters and Prompt Universe to refine tracking around each client’s market opportunity. - [Searchable Agent](/features/agent): The Agent helps Luca analyze client data and develop content ideas aligned with their goals. - [Prospect audits & pitching](/solutions/agencies): The team uses prospect reports to make AI search opportunities concrete in new-business conversations. - [Reporting & Claude MCP](/features/mcp): Dynamic reports and Claude MCP help the team investigate results and explain progress to clients.