# Scrunch Alternatives: 3 Reasons Teams Switch in 2026 Here are 3 reasons teams look for Scrunch alternatives, what Scrunch still does well, and tools we recommend if Scrunch isn’t for you. **Published:** October 14, 2026 **Author:** Connor Lahey & Siew Ann Tan --- You use Scrunch or were about to buy it, but you discovered it has limitations that make tracking, reporting on, and improving AI visibility more difficult. Scrunch’s recent acquisition by Sitecore may have also caused you to further question whether the tool is still the right choice. If this sounds like you, let’s look at Scrunch alternatives. **Key takeaways** - Scrunch’s entry-level plan for brands exports reports as a PDF snapshot of your dashboard, which isn’t always good enough to hand to clients. Searchable, Profound, and OtterlyAI produce client-ready reports, letting you build custom dashboards and share live report links. - Scrunch’s Core and Agency Core plans track four AI engines, and you need its Enterprise plan to track Claude, Gemini, or Google AI Mode. Searchable, LLM Pulse, and OtterlyAI let you add the engines you need without moving to an enterprise plan. - If you find it inconvenient that Scrunch’s AI visibility and SEO reports live in different places, Searchable, Profound, and AthenaHQ all connect to GSC and GA4 and offer flexible reporting integrations. ## What is Scrunch, and what is it good at? Scrunch (formerly known as Scrunch AI) is an AI customer experience platform that tracks how brands appear in answers across ChatGPT, Claude, Copilot, Gemini, Google AI Mode, Google AI Overviews, Grok, Meta AI, and Perplexity. Some of the reasons teams use Scrunch include: - It’s trusted by many brands and agencies. - It lets you define personas and run page audits right from its entry-level Core plan. - It provides single sign-on and data integrations under its enterprise-level plan. - Sitecore plans to run Scrunch as a standalone product with a faster roadmap. - You can feed Digital Asset Management system content from Sitecore to Scrunch to create knowledge documents that help ground AI-generated content in a source of truth, which may be useful for existing Sitecore customers. ## What changed when Sitecore acquired Scrunch Sitecore [acquired Scrunch](https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions) in June 2026. Chris Andrew, co-founder and CEO of Scrunch, has said the company will continue as a standalone platform with an accelerated product roadmap. For existing Scrunch customers, the practical questions are the ones that should follow any acquisition: will my pricing hold at renewal, who is my point of contact now, and does Scrunch’s roadmap still align with the reasons I bought the platform? Scrunch’s own announcements and updates are the most reliable information source on the things that’ll change (if any) after Sitecore’s acquisition. For more clarity, reach out to Scrunch’s support team, or your account manager if you have one. Questions to ask your contact at Scrunch include: - **What will my pricing at renewal be?** If Scrunch changes its pricing post-acquisition, check whether it’ll grandfather your existing plan or move you to the new pricing. - **Who is my account’s point of contact now?** Acquisitions may lead to reorganized account teams. If Scrunch has assigned you an account manager, check whether they’ll continue to handle your account. If you can’t reach your account manager, contact Scrunch’s support team instead. - **What is on Scrunch’s roadmap moving forward?** Ask about upcoming initiatives on Scrunch’s roadmap, especially if you’ve previously requested a feature. You can also check Scrunch’s product updates to learn what the platform has recently shipped, which may give you a sense of its current focus. ## Scrunch pricing As of October 2026, Scrunch pricing starts at $250 per month. Scrunch’s pricing is as follows (as of October 9, 2026): | | Core | Agency Core | Enterprise | |---|---|---|---| | Price | $250/mo | $500/mo | Custom | | User licenses | 5 | Unlimited | Custom | | Unique prompts | 125 | 250 | Custom | | Brand workspaces | 1 | 3 | Custom | | Pitch workspaces | 0 | 3 (partner only) | Custom | | Site audits | 5/mo | 5/brand/mo | Full | | Supported AI engines | 4: ChatGPT, Copilot, Google AI Overviews, Perplexity | 4: ChatGPT, Copilot, Google AI Overviews, Perplexity | 9: the same 4, plus Claude, Gemini, Google AI Mode, Grok, and Meta AI | The Core and Agency Core plans offer seven-day free trials, which require a credit card. And, annual billing is available to Enterprise users and includes a discount equivalent to two months free. ## 3 reasons teams look for a Scrunch alternative We reviewed Scrunch’s pricing page and help documentation (as of October 8, 2026) to see where the platform may fall short for some teams. Three gaps stand out: - Client-facing reporting that isn’t client-ready. - AI engine coverage that’s locked behind the Enterprise plan. - A tool that doesn’t connect to your SEO reporting. These gaps won’t matter to every team, and Scrunch is shipping quickly. For example, its Site Optimization feature, launched in August 2026, gives you a prioritized, page-by-page action plan for improving how AI engines consume your site. The table below maps the reasons for looking for a Scrunch alternative with tools that address each concern: | Why teams switch | Alternatives to consider | |---|---| | [The client report isn’t good enough to hand to clients](#1-the-client-report-isnt-client-ready) | Searchable, Profound, OtterlyAI | | [You need to track Claude, Gemini, or Google AI Mode without an Enterprise plan](#2-tracking-more-ai-engines-means-moving-to-scrunch-enterprise) | Searchable, LLM Pulse, OtterlyAI | | [Your AI visibility report and your SEO report live in different places](#3-your-ai-visibility-report-and-your-seo-report-live-in-different-places) | Searchable, Profound, AthenaHQ | Below, we’ll dive deeper into each reason and take a closer look at the best alternatives for that scenario. ### 1. The client report isn’t client ready Scrunch’s dashboard is easy to read, but turning it into a client deliverable takes extra work. According to Scrunch’s help documentation, its Home page export creates “a PDF snapshot of exactly what you are viewing on the page.” Its other exports are CSV and Excel files, which you’ll need to build into a report yourself. Agency Core includes Looker Studio access, but brands on the Core plan need Enterprise for Looker Studio and for executive and board reporting. If your work is judged on a monthly deliverable, you’ll need an AI search visibility tool that produces client-ready, shareable reports. Your best options include: - **Searchable:** [Export visibility reports](https://www.searchable.com/workflows/automate-reporting) covering daily, weekly, and monthly timeframes, so you don’t have to compile reports manually. Alternatively, share live report links directly with clients or stakeholders. These reports show whether you’re mentioned in an AI answer to a prompt, your position in the answer, and the sentiment toward your brand. Agencies can even [white-label](https://www.searchable.com/features/agency#white-label-reports) their reports to reflect their brand instead of ours. - **Profound:** Build custom dashboards for tracking metrics like visibility score, share of voice, and average position, with your preferred filters enabled. Then, share these dashboards as links that reflect the latest visibility data. PDF exports are also possible. Read our other guide to learn how [Searchable and Profound compare](https://www.searchable.com/compare/searchable-vs-profound). - **OtterlyAI:** OtterlyAI’s integration with Google Data Studio (formerly known as Looker Studio), available from the $189-per-month Standard plan, lets you send visibility data to the platform for building custom, branded dashboards. You can then share these dashboard links with stakeholders or export them as PDFs for presentations. ### 2. Tracking more AI engines means moving to Scrunch Enterprise Scrunch’s Core and Agency Core plans track four AI engines: ChatGPT, Copilot, Google AI Overviews, and Perplexity. To track Claude, Gemini, Google AI Mode, Grok, or Meta AI, you need the Enterprise plan, which has custom pricing. This matters if your buyers use an engine that isn’t on your plan. For example, if they research products in Gemini, a Core plan won’t show you how your brand appears there. Moving to Enterprise also means a sales conversation and a custom quote instead of a published price. If you need specific engines but not everything else in an enterprise plan, consider Scrunch alternatives that let you add engines to a standard plan: - **Searchable:** Searchable’s plans focus on depth across ChatGPT, Google AI Overviews, and Perplexity. The Pro plan tracks 100 prompts daily on all three engines and analyzes 9,000 AI answers a month, compared with 5,000 responses a month on Scrunch’s Core plan, so you get a fuller picture of where you stand on these engines. When you need more coverage, you can add Claude, Copilot, DeepSeek, Gemini, Google AI Mode, Grok, Claude Lite, and Grok Lite to any plan as paid add-ons. - **LLM Pulse:** Even the entry-level Starter plan (~$60 per month) tracks ChatGPT, Gemini, Google AI Mode, Google AI Overviews, and Perplexity. You can add other AI models to any plan as paid add-ons. - **OtterlyAI:** Every plan tracks ChatGPT, Copilot, Google AI Overviews, and Perplexity. You can add Claude, Gemini, and Google AI Mode as add-ons, starting from the $29-per-month Lite plan. ### 3. Your AI visibility report and your SEO report live in different places If your clients want one deliverable that covers both AI visibility and SEO, check how easily your AI visibility tool connects to the rest of your reporting stack. Scrunch connects to GA4 to show AI referral traffic. Its other data integrations depend on your plan. Brands on the Core plan don’t get Data Studio (Looker Studio), API, or MCP access, which come with Enterprise. Agencies on Agency Core get Data Studio and MCP access, while Query API access is limited to Scrunch partners. If you have similar concerns, look for Scrunch alternatives that connect with the rest of your tech stack, such as: - **Searchable:** Searchable directly connects with [Google Search Console (GSC) and Google Analytics 4 (GA4)](https://docs.searchable.com/integrations/overview) to populate its AI visibility dashboard with keyword and page data from GSC, plus conversions and revenue data from GA4. Searchable also provides [API access and a Model Context Protocol (MCP) connection](https://www.searchable.com/pricing) from the entry-level plan, so you can send the platform’s data to your preferred AI engine or reporting tool. - **Profound:** Profound has native integrations for both GSC and GA4, helping you track how your AI visibility translates to traffic and conversions. The platform’s AI agents support GSC nodes you can chain into automated workflows for analyzing and replicating top-performing content, among other tasks. - **AthenaHQ:** AthenaHQ connects natively to GA4 and GSC to combine AI visibility, traffic, and conversion data into one report. It has MCP access for querying your account data via AI engines. There’s also API access, a paid add-on on the $295-per-month Starter plan, if you want to route this data into your reporting stack. Read our other guide to learn how [Searchable and AthenaHQ compare](https://www.searchable.com/compare/searchable-vs-athenahq). Check out our other article for [a fuller comparison of AI visibility tools](https://www.searchable.com/blog/best-aeo-tools). ## When Scrunch is still the right choice Scrunch is still the right choice for several situations: If you already use Sitecore, the acquisition means getting your Sitecore data to Scrunch will likely be easier. Alternatively, if you want to track visibility on Meta AI, Scrunch is one of the few tools in this category that supports it. Separately, if you need a published price before your procurement team will approve a trial, Scrunch’s open pricing is an advantage over vendors who quote only over sales calls. Scrunch is also a good choice if you want: - **To optimize pages specifically for AI agents:** Scrunch’s Agent Pages (formerly its Agent Experience Platform, or AXP) creates optimized versions of site pages for AI agents, which may help them better understand and surface those pages’ content. - **Answer engine coverage on Copilot and Grok:** Few tools help track visibility on these AI engines. - **Access to extensive data integrations:** Scrunch has a wide range of data integrations, including API, MCP access, and CLI access on its higher-tier plans. ## How to move off Scrunch without losing your history Moving between AI visibility tools can cost you continuity. So, plan for one overlapping reporting cycle instead of a clean cutover. Start by exporting your current prompt set and last three months of reporting data. Then, [rebuild your prompt set](https://www.searchable.com/features/prompts) in the new tool. Run this tool and Scrunch in parallel for a month before switching over to the new tool completely. By collecting overlapping data, you can reassure clients that any changes in that month’s numbers are due to differences in measurement rather than performance drops. Before you start the migration, confirm that the tool you’ll move to addresses the problem that made you want to leave Scrunch. If you identify with the three concerns we identified above, try Searchable. Our [AI visibility platform](https://www.searchable.com/) provides: - **Live links to detailed reports that update on their own,** to keep clients informed of their AI visibility performance. - **Recommendations for increasing AI visibility,** broken down by category and ranked based on impact and source. The platform also lists the tasks you need to act on each one. - **Deeper tracking across ChatGPT, Google AI Overviews, and Perplexity,** with the option to add Claude, Gemini, Google AI Mode, and other engines as you need them. - **Support via email and Slack.** Users on Enterprise and Custom plans get access to a dedicated specialist. - **Native integrations with GSC and GA4,** so you can reference keyword, page, conversion, revenue, and AI visibility data in a single view. API and MCP access are also available if you prefer to view Searchable’s AI visibility data in another tool instead of opening the Searchable dashboard. ![Searchable AEO Insights Visibility tab showing a 28.4% visibility score trend over seven days next to a Rankings table that lists each brand's visibility, share of voice, and sentiment score](https://www.searchable.com/blog/scrunch-alternatives-searchable-visibility-dashboard.webp) To rebuild your prompt set in Searchable, click the **“Prompt Research”** tab in the left sidebar. Then, click **“+ Add Prompts.”** ![Searchable Prompt Research page with a list of topics on the left, a table of active prompts with visibility score, average position, sentiment, and topic columns, and the Bulk upload and Add Prompts buttons at the top right](https://www.searchable.com/blog/scrunch-alternatives-searchable-prompt-research.webp) A “Quick Prompt Add” modal will appear. Enter your first prompt into the “Prompt 1” field, and then select the prompt’s topic and target country. Click **“Add another prompt”** to add a second prompt. Repeat this process until you’ve added all the prompts in your prompt set. ![Searchable Quick Prompt Add modal with a prompt entered in the Prompt 1 field, a topic and United States selected below it, and the Add another prompt button](https://www.searchable.com/blog/scrunch-alternatives-searchable-quick-prompt-add.webp) You can alternatively bulk-upload prompts with our CSV template. Click the **“Bulk Upload”** tab at the top of the “Quick Prompt Add” modal to download the template. Next, run Searchable and Scrunch in parallel for a month to compare each platform’s visibility data and understand how it differs. When you feel ready to stop using Scrunch, export the Scrunch account data you want a copy of before canceling your subscription. Scrunch reserves the right to delete your account data if your subscription has lapsed for more than 30 days (according to its terms of service). Learn more about [Searchable’s pricing](https://www.searchable.com/pricing). ## The next step: trial your Scrunch alternatives Pick two Scrunch AI alternatives worth considering, based on whichever reason for switching matches your situation best. For example, if you want client-ready reports, try Searchable, Profound, or OtterlyAI. Trial your shortlisted tools by rebuilding your prompt sets in each. Once you’ve decided on a winner, run it alongside Scrunch for a month to collect overlapping data before switching over completely. ## Frequently asked questions ### Is Scrunch the same as Sitecore Search? No, it isn’t. While both are Sitecore products, Sitecore Search calls itself an AI-driven, headless content and product discovery platform. It helps brands serve personalized website content to visitors. In contrast, Scrunch describes itself as an AI customer experience platform. It optimizes website content for AI agents and also tracks how brands appear in AI answers. ### Will my AI visibility numbers change if I switch tools? Yes, they will, because different AI visibility tracking tools use different prompt sets and sampling methods. Before switching tools, run your new tool in parallel with the old one for a month. This will show you how their measurements differ so you can explain the changes to clients or stakeholders. ### Is there a free Scrunch alternative? Most Scrunch AI competitors don’t offer free plans, since it generally isn’t cost effective to provide long-term prompt tracking at no charge. But many AI visibility tools do have free trials, so you can explore their features with no obligation. For example, Searchable provides 14-day free trials for its Pro and Scale plans. ### How many prompts do you need to track? Track 10 to 20 prompts for a start to establish a baseline. Then, increase your coverage over time, prioritizing prompts that reflect what users ask about your brand and offerings. We generally recommend tracking 50 to 200 prompts per brand for comprehensive coverage. Searchable’s entry-level plan lets you track 100 prompts, each run daily across three AI engines, and this cap increases when you upgrade. --- [Back to Blog](https://www.searchable.com/blog) | [Searchable Homepage](https://www.searchable.com)