# Drishti Chawla

**AEO and Growth Content Writer** at Searchable

Drishti Chawla is a growth marketer and content writer specialising in answer engine optimisation, AI visibility, and growth content, currently heading growth at Writesonic.

Drishti is a growth marketer and content writer contributing to Searchable's blog on topics spanning topical maps, SEO audits, and AI search visibility.

She heads growth at Writesonic, where she builds and documents AEO and GEO strategies day to day, bringing practitioner experience to content about how brands earn citations in AI-generated answers.

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## What She Does at Searchable

Drishti writes long-form content for the Searchable blog, focusing on the strategic side of AI search visibility.

Her work covers:

- **AEO Strategy Guides**: Practical playbooks for improving brand visibility in AI-generated answers
- **Topical Mapping and Site Structure**: Content on how topical maps and content architecture shape search performance
- **SEO Audits**: Guides on auditing sites for both traditional rankings and AI citation readiness
- **Platform-Specific Optimisation**: Reddit and YouTube strategies for AI visibility, drawn from experiments she has run and published

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## Background

Drishti heads growth at Writesonic, where she works on AEO, GEO, and AI visibility. Her published work there includes the [Reddit playbook for AI visibility](https://writesonic.com/blog/reddit-ai-visibility-playbook), research on [whether YouTube videos help brands appear in AI-generated answers](https://writesonic.com/blog/youtube-videos-for-aeo), and [interviews with GEO practitioners](https://writesonic.com/blog/ethan-smith-interview).

Before Writesonic, she worked across **Whatfix**, **Triple Dart**, **MoEngage**, and **Product Fruits**. Her content at Whatfix earned multiple first-page positions on Google, including articles ranking first for competitive keywords such as [retail digital transformation](https://whatfix.com/blog/retail-digital-transformation/), [knowledge sharing platforms](https://whatfix.com/blog/knowledge-sharing-platforms/), and [call centre training](https://whatfix.com/blog/call-center-training/).

She studied management at the Indian Institute of Management Rohtak.

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## Expertise

Drishti's writing covers a wide range of topics within growth and AI search:

- Answer Engine Optimisation (AEO)
- Generative Engine Optimisation (GEO)
- AI Visibility and Citation Strategy
- Reddit Marketing for AI Search
- YouTube Optimisation for AI Answers
- Growth Marketing and Funnel Strategy
- Content Strategy (On-Page and Off-Page)
- Competitor Content Analysis

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You can connect with Drishti on [LinkedIn](https://www.linkedin.com/in/chawla-drishti/).

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