Authors

Shaun Anderson: Searchable Advisor

2 min read
Nov 22, 2025
Meet Shaun Anderson, Searchable Advisor. A 20-year veteran bridging the gap between Technical SEO and the new era of AI Search.
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Shaun Anderson: Searchable Advisor

Shaun Anderson is one of the SEO industry's most respected authorities on Technical Search Engine Optimisation. With a career spanning over two decades, he is the founder of the highly-regarded Hobo SEO Blog, a foundational resource for marketers and engineers seeking to deconstruct Google's most complex algorithms.

Based in Scotland, Shaun is a "specialist's specialist" whose work is defined by its deep technical rigour, practical application, and an unwavering commitment to ethical, "white hat" strategies that prioritise quality and user experience.

A Career in Search

Shaun's journey in search began in 1999, evolving from a background in graphic design and web development into a singular focus on SEO. He founded his influential blog in 2006, which has since become a go-to source for professionals navigating:

  • Technical SEO Audits: In-depth analysis of site architecture and performance.
  • E-E-A-T (Experience, Expertise, Authoritativeness, and Trust): Authoritative guides on Google's quality framework.
  • Google Algorithm Analysis: Deep dives into core updates and ranking penalties.

The Fusion of AI and SEO

In an era of rapid change, Shaun has established himself as a leading voice on the intersection of Artificial Intelligence and search. He was named a Top Global AI SEO Expert for 2025 and is the author of "Hobo Strategic AI SEO 2025."

His recent work provides an evidence-based framework for the new era of search, drawing heavily from the landmark Google leaks and DOJ antitrust trial. He is at the forefront of analysing how AI, Large Language Models (LLMs), and new ranking signals are fundamentally reshaping the disciplines of SEO and AEO.

Shaun’s primary role at Searchable.com (since November 2025) is to concretely align the Searchable platform with Google’s own recommendations, guidelines, and demands.