By the time this becomes common knowledge, the early movers will own your category.
This event exists to make sure you're one of them.
What you'll learn in 3 hours
Three leading experts will break down everything you need to dominate AI search.
(1)
Search Is No Longer Just About Rankings
By Chris Donnelly
Why traffic alone is the wrong metric in AI search
How AI systems decide what to surface
The shift from rankings to recommendations
Live Prize Drop
3 Strategy Sessions
(2)
Inside Zapier: How AI Search Really Works in Practice
By Dan Slagen
How Zapier is adapting its marketing strategy for AI-led discovery
What changed internally (systems, teams, workflows)
What's working—and what didn't
Live Prize Drop
5 Visibility Audits
(3)
The AI Search Playbook for 2026
By Ethan Smith
How to restructure content for LLM retrieval
Which formats AI engines prioritize
How to build "citability" into everything you publish
Live Prize Drop
2 Strategy Sessions
(4)
Live Q&A + Closing
By Chris Donnelly
Your specific industry challenges
Technical and strategic questions
Implementation roadblocks and next steps
Live Prize Drop
Secret prizes revealed
Meet your speakers
These aren't typical webinar hosts. They're the experts other experts learn from.
Chris Donnelly
Founder, Searchable
Serial entrepreneur and one of the most influential voices in search marketing. Chris built and sold Verb Brands, a luxury digital marketing agency serving clients including Bugatti and LVMH, in an 8-figure exit. He has scaled multiple businesses to 8-figure revenue and now leads Searchable, the AI search optimization platform helping brands master visibility across ChatGPT, Perplexity, and other AI engines. With over 1.1 million followers on LinkedIn, Chris is recognized as a leading authority on the future of search and digital marketing.
8-figure exit (Verb Brands)
1.1M+ LinkedIn followers
Worked with LVMH, Bugatti
Dan Slagen
SVP, Marketing, Zapier
Dan Slagen is the SVP of Marketing at Zapier, where he leads growth for one of the world's most connected AI orchestration platforms. Recognized by Forbes as a Top 50 Entrepreneurial CMO, Dan has scaled category-defining marketing teams and advises companies on AI, growth, and modern marketing leadership. His work has been featured in The New York Times, CNBC, BBC, Bloomberg, and WSJ. At this summit, he'll share how modern marketing teams are adapting strategy and execution for AI-led growth.
Forbes Top 50 Entrepreneurial CMO
Featured in NYT, CNBC, BBC, Bloomberg, WSJ
SVP Marketing at Zapier
Ethan Smith
CEO, Graphite
Ethan Smith is the CEO of Graphite, a growth agency focused on SEO and content strategy that builds scalable organic growth systems for the world's leading companies. Based in San Francisco with 27,000+ LinkedIn followers, Ethan has spent 18 years mastering search marketing and has led SEO strategies for industry giants including MasterClass, Robinhood, Webflow, and Notion. Recognizing the seismic shift to AI-powered search early, Ethan now specializes in Answer Engine Optimization (AEO), helping brands surface in LLM recommendations before competitors catch on. At this summit, he'll share the exact playbook for AI search success in 2026.
18 years in search
Clients: MasterClass, Robinhood, Notion, Webflow
27K+ LinkedIn followers
All three speakers on one stage, for one event. This won't happen again.
Event agenda
3 hours of high-impact learning · January 22, 2026 · Starting at 3PM GMT
3:00 PM·30 min
Search is No Longer About Rankings
By Chris Donnelly
Why traffic is the wrong metric now, how AI systems decide what to show, and the shift from rankings to recommendations.
Prize Drops During This Session
• 3 Strategy Sessions
3:30 PM·60 min
How Zapier Wins in AI Search: Strategy, Systems, and Trade-offs
By Dan Slagen
A rare, behind-the-scenes look at how Zapier is adapting its marketing strategy, systems, and execution for AI-led search—what they've changed, what's working, and what they're prioritizing next. Includes a 15-minute live Q&A.
Prize Drops During This Session
• 5 Visibility Audits
4:30 PM·60 min
The AI Search Playbook for 2026
By Ethan Smith
How to restructure content for LLM retrieval, the formats AI engines prioritize, and how to build "citability" into everything you publish.
Prize Drops During This Session
• 2 Strategy Sessions
5:30 PM·30 min
Live Q&A + Closing
By Chris Donnelly
Open Q&A, key takeaways, and final insights from the day.
Prize Drops During This Session
• Secret prizes revealed!
Who should attend
This event is built for people who need to stay visible:
SEO & organic growth leaders
Content & editorial teams
Growth marketers responsible for traffic
SaaS and ecommerce founders
Anyone who can't afford to disappear when AI takes over search
If your business depends on being discovered, this is mandatory.
